Television

Romedy Now unveils its first original show The Love Laugh Live

The channel also plans to launch 2 new shows a quarter

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/16/romedy.jpg?itok=fJdA-DPo

MUMBAI: Romedy Now has unveiled a refreshed brand identity with the introduction of originals, new shows and movie premieres. The channel unveiled its refreshed identity with its first original show The Love Laugh Live Show.

The refreshed Romedy Now infuses ‘Happy in Life’ quotient, while retaining the channel’s core premise of Love. Laugh. Live that will continue to guide the essence of the brand.  With the added & happiness quotient and engaging storytelling, interweaved with a whole new look & feel across originals, new shows and movie premieres, the brand persona of Romedy Now broadens the emotional spectrum, from being happy in love to being happy in life. Bringing excitement and liveliness on screen, Romedy Now adds bright red and blue to its overall colour pallet and introduces a touch of asymmetry in the logo with the tilted ‘E’ that represents a ‘wink’. The new packaging reflects happiness, vibrancy, fun and quirkiness that is symbolic of the channel’s refreshed identity.

Talking about the brands new identity, Vivek Srivastava, President - Strategy and Business Head – English Entertainment Cluster said, “Romedy Now in its new avatar resets the dial with re-energized content to offer viewers an unparalleled and complete English Entertainment viewing experience. Our foray into original content is a testament of our commitment to offer an engaging, real and distinctively entertaining array of content to complement the viewer’s evolving consumption patterns. The Love Laugh Live Show marks our debut in originals and will explore various categories across travel, food, beauty & lifestyle, bringing 2 exciting shows a quarter to the viewers. I’m confident that with the refreshed identity, Romedy Now will continue to be the loved brand by our viewers.’’

The refreshed avatar of Romedy Now strengthens the brand promise – Love. Laugh. Live with marquee shows and films. Featuring exclusively on Romedy Now are award-winning shows like 30 Rock, Parks & Recreation and Wahlburgers and ‘The Ellen DeGeneres Show’, which will make a comeback with its latest season.

Complemented by the foray into original programming, this repertoire is designed to appeal to a wider range of audiences while making the viewing experience richer and more immersive. The first original on the channel, The Love Laugh Live Show indulges in cosy conversations with India’s favourite celebrities, giving a peak into the unexplored ‘Romedy’ side of their life. The show hosted by Faye D’Souza will air every Saturday at 9pm on Romedy Now and also be available for viewers on Sony LIV.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/11/mah.jpg?itok=eC2nxeiZ
BARC India appoints Mahendra Upadhyay as chief information officer

Broadcast Audience Research Council (BARC India), the largest TV measurement company in the world has appointed Mahendra Upadhyay as the chief information officer.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/11/chrome.jpg?itok=JZZ-6wtv
Music genre becomes top gainer in Chrome DM week 49

Music genre has become the top gainer in week 49 of Chrome Data Analytics and Media data. The genre grew by 1.86 per cent. In this genre, 9XM channel gained the highest OTS with 92.7 per cent in HSM excluding

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/shemaroo.jpg?itok=1_dwXWSI
Shemaroo Entertainment launches ComiCon

MUMBAI: To engage and entertain Bollywood fanatics, Shemaroo Entertainment has aesthetically converted iconic movies into delightful comic format. Iconic Bollywood movies will now be available as comic books for Bollywood fans to read and experience the fun through words. These comics will be...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/jumnji.jpg?itok=3520HKSU
&flix brings the #FlixFirstScreening of ‘Jumanji: The Next Level’

MUMBAI: A terrifying jungle, gigantic beasts and a squad on the run! &flix, the destination for the biggest Hollywood hits, is set to bring the next #FlixFirstScreening – catch the adventure-fantasy hit ‘Jumanji: The Next Level’. A chance to #LeapForth into the world of action, adventure and...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/zee.jpg?itok=FuLq3Ylh
Zee Telugu to premiere ‘Dhrusti’ on 15 Dec

MUMBAI: Zee Telugu always brings the best of Telugu entertainment with a wide array of classic movies for its viewers on small screen. Decked with cinematic splendor and super visual experience, the channel has always taken the onus to showcase new enchanting movies for its audience, since...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/times.jpg?itok=rKjFtFg6
Times Network announces its signature event Times Network India Economic Conclave 2019

MUMBAI: After the phenomenal success of its regional chapters, Times Network, announces its annual signature event, Times Network India Economic Conclave 2019 (IEC). Driving this edition’s theme, ‘$5 Trillion – Aspiration to Action’, the two-day conclave on December 16 & 17 in Mumbai brings...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/dhar.jpg?itok=EjsT9J7U
Banijay Asia partners with The Natural Studios to explore action-adventure genre

Banijay Asia and The Natural Studios have announced their partnership to bring high-octane content to the Indian and Southeast Asian markets. The collaboration will bring scripted and non-scripted content in adventure and thrill genre on television as well as OTT platforms soon.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/urvi.jpg?itok=GNdUo2xG
JOP Network’s journey from curating content to running 3 pay channels

It is often assumed that the TV broadcast market in India has reached a saturation point and is dominated by big media networks with deep pockets like Sony, Zee, Times Network, Disney-owned Star India (earlier owned by Rupert Murdoch) or Mukesh Ambani-owned Network18, leaving no room for start-ups...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/zee.jpg?itok=a10vzqbM
Zee Kannada to premiere Kurukshetra on 15 Dec

MUMBAI:Produced by Munirathna Naidu, Zee Kannada will air the world television premiere of ‘Kurukshetra’ on 15 th December at 6:30 PM only on Zee Kannada and Zee Kannada HD. Mahabharat, the revered classic, forms the bedrock of Hindu mythology and its teachings are deeply engraved in our cultural...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories