National Geographic ropes in Karan Johar for ‘Your Lens’ campaign

Mumbai: National Geographic is celebrating the art of photography with the launch of its new campaign called ‘Your Lens’. The TV network has brought onboard Indian film director and television personality Karan Johar for the initiative.

The campaign encourages the photo-enthusiasts to share their best pictures to get featured across the National Geographic television channel, social media and a specially curated website www.nationalgeographicyourlens.in for India.

The entries spread across various themes such as breathtaking landscapes, majestic wildlife, thrilling adventures, vibrant festivals, people and portraits will be assessed by established National Geographic explorers, who are also among the most renowned photographers in the country like Prasenjeet Yadav, Deepti Asthana, and Poulomi Basu, said the statement.

“National Geographic has always held a very distinctive and revered position in photography. Our iconic photographs and ground breaking imagery have been inspiring our audiences for decades with fresh new perspectives," said Star & Disney India’s president and head - infotainment, kids & regional entertainment channels, Kevin Vaz. "Over the years, our fans have often included us by tagging us in their stories and beautiful captures. With ‘Your Lens’, we are strengthening this relationship by giving them a dedicated and a larger platform to celebrate their passion and be a part of our brand that they love and admire."

"We are excited to join hands with Karan Johar, a filmmaker who understands the power of emotions, to encourage everyone with a camera to continue sharing their stories with us," he added.

“National Geographic as a brand is truly iconic and I have always admired the outstanding and striking visuals they share with the world, inspiring millions of people," Johar said. "This association is special to me since it is an extension of the passion I have for the camera and who I am as a person. As a filmmaker myself, I believe that an image has the power to move your soul and express so many emotions. The premise of ‘Your Lens’ is extremely exciting as it gives an opportunity for everyone to showcase their creativity and get featured on a prolific platform like National Geographic."