CCTV set to launch business reality series 'Win in China'

CCTV set to launch business reality series 'Win in China'

CHINA

MUMBAI: Looks like it is the season for business-oriented reality format shows. Soon after Zee TV launching Business Baazigar -- a distant cousin of the popular business reality show The Apprentice -- in India, China's national television network CCTV has announced its plans to launch a reality series on the similar lines

Set for a May 2006 launch, the series Win in China will offer would-be Chinese entrepreneurs from around the world a chance to become bosses of new businesses. According to its producers, participants in the eight-month show will face rigorous tests of their tenacity, business acumen and street savvy.

About 110 competitors will gather in Beijing for the preliminary contest after being chosen from among 3,000. Twelve participants will enter the semi-final, adjudicated by judges including academic experts and successful entrepreneurs. One competitor will be eliminated in each episode until five remain.

The winner will run a new business with a registered capital of no less than 10 million yuan (US$1.2 million); the runner-up, 7 million yuan (US$863,000); and other three, 5 million yuan (US$617,000).