Television

Shashi Sumeet Productions eyes regional market and digital in 2020

It will look at OTT shows from next year.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/05/Sumeet_Mittal.jpg?itok=0tfjNtcq

MUMBAI: Back in 2015, Shashi Sumeet Productions was featured in the ‘Limca Books of Record’ for running back to back shows in primetime slots on various Hindi GECs. Now, the company is aiming to create a similar trend in the regional space. It has already made its move by entering Kannada, Telugu and Bangla markets this year and going forward in 2020 the company will also produce shows for Telugu and Malayalam markets.

The company is all set to launch a new Bengali show Ki Kore Bolbo Tomay on 16 December at 10 pm on Zee Bangla. Ki Kore Bolbo Tomay is the second Bengali show from the production house after Asha Lata which was aired on Sun Bangla. It also launched Kannada show Nanu Nanna Kanasu on Udaya TV and Telugu show Abhilasha on Gemini TV.

Ki Kore Bolbo Tomay is a love story about a strange relationship that converts into a beautiful one gradually. It will be aired from 16 December at 10 pm on ZEE Bangla.

The vision for 2020 is to focus on Hindi GEC, regional and digital.

Shashi Sumeet Productions founder Sumeet Mittal informs, “In 2020 we will be entering the Tamil and Malayalam spaces as well. I am in talks with the other south channels,” says Mittal.

“Right now the idea is to be present on every platform. If we are able to handle Hindi GEC, regional and digital well, we will have multiple avenues and platforms for revenue,” Mittal opines.

All the shows that are created, have a two-pronged approach. Even though they are created primarily for TV, they should appeal to digital audiences as well. OTT-exclusive original shows will commence from next year. Earlier it had produced a series called Untag on VOOT in 2016.

In Hindi GEC, the production house has launched its new show Shubharam for Colors on 2 December. “Shubharam has the potential to be a longer running series because the characters are very relatable and we could see lovely characters like Raja and Rani in real life also,” he expressed.

Speaking on his journey, Mittal says, "I am happy because we could create various stories. I always wanted to create different stories which we could enjoy making rather than going to the audience and asking for response.”

He concludes, “If I talk about our shows like Diya Aur Bati Hum, Punar Vivaah, etc. we tried to make shows different than regular shows. The storytelling was not regular. So as a maker we always try to create a different set of stories, whether it works or not. We will always try to make new kinds of stories.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/sunil.jpg?itok=NEmAZCdm
Sunil Doshi & Rainshine Entertainment partner to launch Manzar Studios

MUMBAI: Media veteran and creative entrepreneur Sunil Doshi has joined forces with Rainshine Entertainment to create Manzar Studios, which aims to bring global stories to Indian audiences along with creating content locally. The Indian content ecosystem is going through rapid changes - be it...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/starsports.jpg?itok=KcN2N_nV
#IndiaTaiyarHai to welcome England cricket team, says Star Sports

NEW DELHI: After almost a year, cricket finally returns to Indian soil as Team India faces world champions England in a two-month adventure that gets underway from 5 February 2021. As India opens its doors to sporting events, Star Sports has launched the campaign #IndiaTaiyarHai to the excitement...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/nsy4_0.jpg?itok=Umq1yaq3
National Geographic India ropes in LIC, Accenture & KTM Husqvarna Dominar as Spotlight sponsors

MUMBAI: National Geographic India has signed three sponsors for its brand new offering – Spotlight which starts on 23 January 2021. The brand will premiere best in class, much acclaimed films every Saturday. LIC, Accenture and KTM Husqvarna Dominar have come on board as powered by sponsors. 

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/zere.jpg?itok=jrH-0T3l
Zee Tamil all set for Mahasangamam festival till March 2021

MUMBAI: Zee Tamil is starting off the new year with fresh and innovative content strategies across all its segments, with a number of surprises up its sleeve. The channel has planned Mahasangamam episodes across various shows, which has gained a lot of popularity and traction among audiences.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/jumnzi.jpg?itok=OlChh32o
Ticket To Hollywood brings ‘Jumanji: The Next Level’ in the language of your choice

MUMBAI: In one of the biggest festive offerings on television for 2020, Zee’s newest pan-network property, ‘Ticket To Hollywood’ enthralled a whopping 29 million viewers with  the premiere of Vin Diesel’s Bloodshot across 12 channels and in ten languages. This 2021, Zee truly takes the Hollywood...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/jy.jpg?itok=wMcy2zBD
Warner Music signs distribution deal with Sky Digital India

MUMBAI: Warner Music India has struck an exclusive distribution agreement with Punjabi music content consortium and aggregator Sky Digital India.  Distribution of Sky Digital’s repertoire outside India will be handled by ADA, Warner’s independent artist and label services division, while Warner...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/zee_0.jpg?itok=LBQ7PKkr
Zee TV introduces new show Teri Meri Ikk Jindri

MUMBAI: Zee TV’s newest primetime show is a love story based in Amritsar - Teri Meri Ikk Jindri. It follows the lives of Mahi and Jogi, two seemingly opposite personalities whose different outlooks towards life and happiness do not come in the way of their love. Set to premiere on 27 January 2021,...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/zee.jpg?itok=YL6eofNE
Zee 24 Ghanta gears up for West Bengal polls coverage

NEW DELHI: Zee 24 Ghanta has announced a comprehensive programming line-up to bring “encyclopaedic coverage” of the West Bengal Assembly elections to its viewers. The robust program schedule comprises of 13 new shows spanning over 2,700 hours.  Indian Institute of Hotel Management, Macho, Asian...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/arnab.png?itok=qxJYTimT
Arnab Goswami slams NBA over Republic TV suspension call

New Delhi: This afternoon, National Broadcasters Association (NBA) demanded for the suspension Republic TV’s IBF membership in light of the leaked transcripts of the channel’s MD and editor-in-chief Arnab Goswami’s WhatsApp chats with former BARC CEO Partho Dasgupta. Goswami has hit back and...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required