Television

Shashi Sumeet Productions eyes regional market and digital in 2020

It will look at OTT shows from next year.

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MUMBAI: Back in 2015, Shashi Sumeet Productions was featured in the ‘Limca Books of Record’ for running back to back shows in primetime slots on various Hindi GECs. Now, the company is aiming to create a similar trend in the regional space. It has already made its move by entering Kannada, Telugu and Bangla markets this year and going forward in 2020 the company will also produce shows for Telugu and Malayalam markets.

The company is all set to launch a new Bengali show Ki Kore Bolbo Tomay on 16 December at 10 pm on Zee Bangla. Ki Kore Bolbo Tomay is the second Bengali show from the production house after Asha Lata which was aired on Sun Bangla. It also launched Kannada show Nanu Nanna Kanasu on Udaya TV and Telugu show Abhilasha on Gemini TV.

Ki Kore Bolbo Tomay is a love story about a strange relationship that converts into a beautiful one gradually. It will be aired from 16 December at 10 pm on ZEE Bangla.

The vision for 2020 is to focus on Hindi GEC, regional and digital.

Shashi Sumeet Productions founder Sumeet Mittal informs, “In 2020 we will be entering the Tamil and Malayalam spaces as well. I am in talks with the other south channels,” says Mittal.

“Right now the idea is to be present on every platform. If we are able to handle Hindi GEC, regional and digital well, we will have multiple avenues and platforms for revenue,” Mittal opines.

All the shows that are created, have a two-pronged approach. Even though they are created primarily for TV, they should appeal to digital audiences as well. OTT-exclusive original shows will commence from next year. Earlier it had produced a series called Untag on VOOT in 2016.

In Hindi GEC, the production house has launched its new show Shubharam for Colors on 2 December. “Shubharam has the potential to be a longer running series because the characters are very relatable and we could see lovely characters like Raja and Rani in real life also,” he expressed.

Speaking on his journey, Mittal says, "I am happy because we could create various stories. I always wanted to create different stories which we could enjoy making rather than going to the audience and asking for response.”

He concludes, “If I talk about our shows like Diya Aur Bati Hum, Punar Vivaah, etc. we tried to make shows different than regular shows. The storytelling was not regular. So as a maker we always try to create a different set of stories, whether it works or not. We will always try to make new kinds of stories.”

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