Banijay Asia partners with The Natural Studios to explore action-adventure genre

The collaboration will see the businesses come together to create long and short-form content.

MUMBAI: Banijay Asia and The Natural Studios have announced their partnership to bring high-octane content to the Indian and Southeast Asian markets. The collaboration will bring scripted and non-scripted content in adventure and thrill genre on television as well as OTT platforms soon.

Banijay Asia CEO & founder Deepak Dhar says, “At Banijay Group and Banijay Asia we constantly look at pushing new trends into the market. In the last 17 – 18 months we already produced almost close to 25 shows in this market. Now we are constantly looking at new genres and content and given the evolving content landscape, we have got into a new partnership with Bear Grylls’ company National Studios to enter the new genre which is more adventure and thrill-based content. We are looking at pushing a full slate of ideas under this partnership.”

The partnership will bring out both scripted and non-scripted content in the action-adventure genre. “Right now, the content landscape is changing so much with the SVOD players, I think a partnership with Bear Grylls in the adventure-thrill space will bring out both scripted and unscripted content,” informs Dhar.

With the new partnership, the company’s target audience would be youth. “Action and thrill content is something that the youth enjoys and it’s possibly for the SVOD space because a lot of youth are watching SVOD content. It’s a very organic fit and I am excited to develop content along with Bear Grylls,” he adds.

The group partnership is the first for The Natural Studios, a JV launched with Bear Grylls and Delbert Shoopman in October 2019. Combining Grylls and Shoopman’s expertise in the adventure space with Deepak Dhar-led Banijay Asia’s extensive territory knowledge, the united operation will create and build the high-octane genre in the subcontinent. With work already underway on a development slate of projects in India and Southeast Asia, they hope to announce their first green-lit title in the coming weeks.

The Natural Studios Co-CEO Delbert Shoopman comments, “Conversations with Deepak followed almost immediately after launching the JV. Together we all could see the potential of venturing into a new space in India and Banijay Asia’s knowledge and contacts have been invaluable in making it a reality. Already, the response from the market has been positive and we are all looking forward to working together to establish a new genre and original IP.”

“In 20 months, we have made Banijay Asia into a credible and creative content driver, which delivers high- quality content to clients across the board. The partnership with The Natural Studios came at the perfect time, as we look to create and bring new genres into the country and the region. Adrenaline-fuelled projects have been relatively unexplored with huge potential on the horizon, and with Bear and Delbert, we are confident we have what it takes to turn this genre into a must-have for buyers in Asia and around the world,” Dhar comments.

In a short span of 20 months, the content creation group has produced 25 shows -spanning languages, platforms and audiences across television and digital with 600+ hours of content and 14 shows on air and 8 in production right now.

Over the months, Banijay Asia has collaborated and devised strategic partnerships with the talents who are best in their business like Salman Khan’s TV, MS Dhoni’s Dhoni Entertainment Pvt Ltd, Group M’s Motion Content Group, Talpa Global and Wavemaker to create content across television and web platforms for Indian and South-East Asian audiences.

“Including original scripts and adaptation of international formats is always the first step to expand and create something new as well as unique. Additionally, building meaningful strategic alliances with A-listed talent to not only expand the business but also ensure a quality product. In addition to that, advertiser-funded programmes like the one with GroupM is a great step as it has the potential for massive revenue. We are looking at Singapore, Indonesia, Philippines, Thailand and Malaysia in terms of expanding,” says Dhar.

Latest Reads
Asianet starts airing popular serials

Prominent GEC in Kerala Asianet is back with some exciting entertainment for the audience. TV shoots which were stalled due to the Covid2019 outbreak have resumed following the guidelines issued by the government.

Television TV Channels Regional
Distressed studios ready to give concessions to producers

Huge financial losses, unbearable maintenance costs, the fear of impending rain ruining the sets... Studio owners in the country have been living with all these woes and challenges ever since the lockdown was imposed to curb the spread of Covid2019.

Television Production House Fiction
Producers in Maharashtra gearing up to resume shooting

MUMBAI: Producers are gearing up to resume production after Maharashtra government on Sunday gave the official sanction in this regard. The government gave green signal for the resumption of film and television shootings in non-containment zones.

Television Production House Film Production
B4U Kadak celebrates a year full of Entertainment, Entertainment, Entertainment!

Hindi Movie Genre in the Television Space has seen an influx of South Indian movies dubbed in Hindi. With larger-than-life stories the south Indian industry has spurted to a new high in the past few years and played a major role in the content mix of all the top movie channels of the country as...

Television TV Channels Movie Channels
Bengal’s Road to Recovery with Notun Disha, a ZEE 24 Ghanta E-Conclave

Zee Media Corporation Ltd.’s regional channel ZEE 24 Ghanta conducted an E Conclave with 7 Ministers on 30 May 2020. Notun Disha, ZEE 24 Ghanta E-Conclave was a continuous 3-and-a-half-hour session with ministers participating from various departments of the West Bengal Government.

Television TV Channels Regional
ZEE Keralam resumes serial line-up with fresh content

MUMBAI: After a two-month break, the serials of ZEE Keralam are starting afresh with new content. The seven serials that were already running successfully in the channel will start its telecast from 1 June onwards. Adding to their list of entertaining programmes, ZEE Keralam is also bringing a new...

Television TV Channels Regional
Zoom TV along with Oaksmith Gold Glasses brings virtual live music concert

MUMBAI: At a time when music enthusiasts are craving live concerts, Zoom TV and Oaksmith Gold Glasses introduced #WeekendLive, one of India’s leading #StayHome concerts that bring renowned music artists to the safety of the viewer’s home. So far, nine #WeekendLive concerts have garnered a...

Television TV Channels Music and Youth
Buoyed by Bharatvarsh's stupendous success, TV9 strengthens management team

MUMBAI: Riding on the back of the stupendous success of its national Hindi news channel, TV9 Bharatvarsh, whose viewership share has grown by more than 100 per cent to catapult it to the number five slot ahead of Zee News and News18 India, TV9 Network today announced that it is strengthening its...

Television TV Channels News Broadcasting
TV Today Network discontinues Delhi Aaj Tak

As the pandemic rages on, channels are struggling to survive. Amidst this, TV Today Network announced that the transmission of its Hindi news channel Delhi Aaj Tak will be discontinued from the midnight of 30 June 2020.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required