Technology

Dolby On to be of value to vloggers, journalists, podcasters: Sameer Seth

Dolby On is for anyone that needs better sounding recordings -audio and video – from their phone.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/11/sameer.jpg?itok=pfZcJfPx

MUMBAI: Musicians across India are leaving no stones unturned to entertain audiences with live performances through social media platforms. Dolby ON – a free music and video recording app provides musicians and content creators a tool to capture their thoughts, as they strike, and then turn them into shareable content for their friends and collaborators, in Dolby sound.

In a special interaction with indiantelevision.com, Dolby Laboratories marketing – India director Sameer Seth talks about the launch of Dolby On, how big is the Indian Market for Dolby and much more.

Edited Excerpts:

What are the expectations from the launch of Dolby On in the android market?

The value of camera quality at the moment of capture is well understood, but quality audio is often left to post-production editing to create “good” sound. Current smartphone technology allows you to look good with minimal effort, but sounding good requires considerably more work, expertise, and equipment. Building on over 50 years of innovation, Dolby On is a free iOS and Android application designed to make recording and livestreaming sound and video with unparalleled audio quality incredibly simple, using nothing but your device. Dolby On empowers creators to make their statement with amazing sound quality, anytime and anywhere.

India is a mobile-first nation with a significant Android base and more importantly, great talent wanting to use their mobile devices to capture content for themselves, to collaborate, or to share with their audiences on social media. With Dolby On’s live streaming feature you can be sharing out to Twitch, Vimeo and explore endless streaming possibilities with the recently added RTMP feature, with just the press of a button.

Why was the lockdown period considered to launch the app?

In today’s time creators are trying to become experts in things like video and audio production and live streaming. In this moment, we felt like the best way we can start to help is by expanding the accessibility of a free tool. The Dolby On app analyses the music around you and automatically reduces the background noise. It also provides just the right touch of EQ, compression, stereo widening, de-essing and more. You can further edit the sound with unique sound “styles” – like photo filters in Instagram, these allow you to apply sonic profiles to your recording. Dolby On intends to deliver superior audio quality using just your phone, so you can capture the moment when it strikes with incredible Dolby sound anywhere, anytime.

How big is India as a market for Dolby On?

India has got talent and we have experienced that at various points in our lives. The nature of content creation has fundamentally changed with the prevalence of mobile devices that carry powerful camera and microphone technology. Creators, of all levels, no longer need expensive equipment or expert skill sets to capture and create share worthy content. Dolby On is this powerful tool in your pocket which allows you to do just that. The introduction of the Dolby On app for both iOS and Android market earlier this year has received a tremendous response with numerous downloads. The momentum will just grow from hereon.

What initiatives/campaigns were conducted for the Indian market?

To raise awareness for Dolby On, we have extensively used content marketing on the digital medium with multiple posts including videos to explain some of the features of the app. We also collaborated with JioSaavn, a very popular music streaming service for their initiative ‘JioSaavn Live Anywhere’, and an artist driven initiative ‘Lockdown_Gig’, where we have had artists going live on Facebook using the Dolby On app. Some of the artists include Palash Sen, Nikhita Gandhi, Ankur Tewari, Taba Chake, Nikhil Dsouza to name a few, who took the virtual stage live using the Dolby On app.

Is the app aimed at musicians or anyone who wants to record video content too?

The Dolby On app is for creators, primarily in music, vlogging, and podcasting who use their mobile devices as a part of their creative process and value great sound. Dolby On is for anyone that needs better sounding recordings - audio and video – from their phone. Musicians are one of the bigger groups that falls into this category of people, but we have users that are vloggers, journalists, podcasters, etc.

How is Dolby planning to capitalise the youth market?

Our goal is to offer experiences that bring entertainment to life be it at the cinemas, at home in the living room or on the go on mobile. The audience of today, especially the youth are seeking memorable and spectacular experiences wherever they go. So, the need of the hour is to offer an immersive experience which stays with them long after they have turned the screen off.

We have a strong presence in the cinema business through our audio technology – Dolby Atmos and Dolby Audio and also more recently with our video technology – Dolby Vision. We also have a large presence on the consumer entertainment side in television, HD broadcast, and also with streaming services and in content. Dolby’s technology is very widely adopted across technologies, across device categories, including televisions and set-top-boxes, DMAs, mobile phones, tablets, home theatres, soundbars and many other consumer electronics categories. Dolby as a brand consciously works on making the experience seamless across all screens, especially with the youth of today consuming content across screen types.

Were there any kind of challenges that you faced?

Dolby’s endeavour is always to ensure that the consumer experience is uncompromised - whether they are in the cinema halls, in their living rooms or on the go. Consumers will always be able to get the spectacular experience wherever he/she is.

Through innovative research and engineering, Dolby has transformed entertainment for millions of people around the world. We are constantly pushing ourselves to find new ways to deliver amazing experiences. This is exemplified by the growing availability of Dolby Vision, Dolby Atmos and Dolby Audio enabled devices and content.

Any tips and tricks on how to best use the app for quality experience

There are some pro-tips to the make most of the Dolby On App:

·        For video, frame your shot by setting up your phone or tablet, and ensure your space is lit properly. For audio-only recordings, you should experiment with phone placement to get the right mix of sound sources (for example, capturing the right balance of your voice and guitar.)

·        Check your levels and keep an eye on the in-app level meter if you’re in the red, reduce your volume or move the phone further away to avoid clipping.

·        Should you be using the live streaming feature, make sure you have your Facebook or Twitch or RTMP feeds available nearby on a separate device so you can view feedback and engage with your viewers in real time. While live streaming will work from a good cell data signal, we definitely recommend a strong WiFi connection for best results.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/12/ces.jpg?itok=MsoGUdH4
CES 2021: Sony creates buzz with Airpeak drone

NEW DELHI: At the ongoing CES 2021 event, Sony has unveiled an array of products that include Airpeak drone, Bravia XR smart TV lineup and wireless speakers with 360 Reality Audio.  Sony's presence at CES 2021 is structured around 12 topics showcasing how its 3R technologies — reality, real-time,...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/12/lg.jpg?itok=L_c4yj3y
LG showcases next gen products at CES 2021

SEOUL: LG Electronics is showcasing its products and technologies under the theme of ‘Display, now the real world comes to you’ at CES 2021. The company is emphasising on the redefined role of displays in the contactless era as well as presenting various display solutions optimised for the...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/12/syna.jpg?itok=ynIoGkq6
Synamedia partners with Akamai to speed up pirate takedowns

KOLKATA: Independent video software provider Synamedia has integrated its security and watermarking solutions with Akamai to protect customers’ streaming OTT content. Synamedia’s solutions now detect and disrupt pirate streams in real time over the Akamai Intelligent Edge Platform and redirect...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/12/samsung.jpg?itok=8TM24sus
Samsung introduces latest innovations at Consumer Electronics Show 2021

NEW DELHI: Samsung opened the Consumer Electronics Show 2021 with a crisp, 30-minute keynote, sharing its vision for the future and introducing a slew of new products at the virtual press conference. Among fresh launches is its new range of bespoke refrigerators that you can mix, match and combine...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/liveu_grass_valley.jpg?itok=fwFVoH33
LiveU & Grass Valley to offer cloud solutions for remote live productions

NEW DELHI: LiveU and Grass Valley have joined forces to offer a pre-integrated cloud-based solution for remote live productions, enabling customers to simplify their processes and automate live and non-live news and sports productions in an efficient, agile and customisable workflow.

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/20/mybox.jpg?itok=odXm5gGd
Domestic STB manufactures felt the pinch of Covid since January: Amit Kharbanda

The Covid2019 pandemic has hurt most businesses in India since the beginning of March. But the set top box (STB) manufacturers felt the pinch of crisis even before that, from January itself, MyBox Technologies managing director Amit Kharbanda said.

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/19/deepa.jpg?itok=ftfGMD_M
Guest Column: Combatting sophisticated streaming piracy, from the dark web to Lazada

GURUGRAM: Synamedia’s piracy investigators have verified a disturbing trend in India and South East Asia. Research both on the dark web and open internet by the company’s anti-piracy experts shows that illegal streaming of over-the-top (OTT) services using stolen subscriber credentials is now well...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/13/dvb.jpg?itok=jR7lV2KX
DVB to showcase future of media delivery at DEMOS 2020

GENEVA: DVB, a consortium of the world’s leading media and technology companies working together to design open technical specifications for digital media delivery, will host DVB DEMOS 2020, an all-day online event on Thursday, 26 November. The event will bring the industry together to witness the...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/09/sue.jpg?itok=bqmv0xcK
Need tougher penalties to deliver knockout blow to piracy: Synamedia EVP

For over 30 years, Synamedia has helped service and content providers around the world to deliver, protect and monetise video content. More than 200 top satellite DTH, cable, telco and OTT operators, broadcasters and media companies arm themselves with Synamedia's secure and advanced solutions. The...

Technology Hardware Components

Sign up for our Newsletter

subscribe for latest stories

* indicates required