Technology

STBs, VoDs & IPTV will soon have high-end TV content via Tata-V-Nova tech

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/08/31/KP_Sreekumar-Guido_Meardi.jpg?itok=3RQGb9yJ

MUMBAI: V-Nova Ltd., a leading provider of video compression solutions, and Tata Elxsi, a leading provider of specialised broadcast and communications engineering services, have announced a partnership that enables operators to deploy V-Nova Perseus technology at an accelerated pace.

- Strategic partnership offers broadcasters and operators unique solutions and know-how for TV delivery to connected devices and set-top boxes.

- Joint offering leverages Tata Elxsi's system integration expertise to enhance performance, simplify deployment and reduce operating costs.

- Customers will benefit from faster time to market with V-Nova Perseus-based solutions.

Tata Elxsi has already integrated V-Nova's award-winning technology within the set-top-box (STB) of a satellite TV operator in Europe, enabling rapid deployment and immediate benefits.

V-Nova Perseus offers the benefits of next-generation codecs, on available encoders and decoders, at the same time providing substantial reductions in processing power requirements. Compatible with Commercial Off The Shelf (COTS) hardware, including both legacy and the latest generation of STBs, PERSEUS provides optimum performance at the operating points that are key for service delivery.

The benefits are particularly suited to (VoDs) video-hungry services, from HD and UHD TV to social media applications, across all delivery networks. V-Nova Perseus is compatible with existing h.264/HEVC workflows irrespective of DRM, streaming protocol such as HLS and DASH, ad-insertion and other processes.

Perseus has been deployed in a number of applications, from contribution to IPTV and OTT delivery in multiple countries worldwide.

V-Nova CEO Guido Meardi said: "Together with Tata Elxsi, we can help operators turbocharge the performance of their services with the rapid deployment of V-Nova Perseus 2 on custom integrations across a wide range of client devices, including legacy and new cable, IPTV and satellite STBs."

Using its extensive domain depth, product design and integration expertise, Tata Elxsi will provide fast and reliable delivery of V-Nova PERSEUS-based solutions for broadcasters, Pay TV operators, content owners and video service providers. With a backing of over 25 years of experience in technology, systems integration and consulting, Tata Elxsi can maximize the benefits of the deployment of V-Nova Perseus within operator specific head-ends, ad-servers, cloud environments and set-top-box middleware, while minimizing time to market.

Tata Elxsi VP and head of broadcast business unit KP Sreekumar said: "V-Nova Perseus 2 is a natural fit for our broadcast and communications clients, and we look forward to work closely together to maximize existing services and enable new use cases."

The joint offering, combining the performance of V-Nova Perseus with Tata Elxsi's know-how, will be readily available to operators and broadcasters looking to maximize the potential of video services across connected devices and set-top boxes.

ALSO READ :

Tata Elxsi provides CoE for Airtel Internet TV

IBC2017: Imagine to show seamless transition to next-gen architecture

APAC may lead US$ 6-bn b'cast equipment market growth by '23

Hotstar tech partner Prime Focus signs deals with Turner & sports broadcasters

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/14/mybox_0.jpg?itok=5FEa3Tvx
BP Communications Limited Partners with MyBox to bring advanced digital set-top box technology to Bangladesh

MUMBAI: Cable Operator Association of Bangladesh (COAB) organized an event for Bangladesh cable operators in Kolkata recently to discuss the impending digitization in Bangladesh. MyBox Technologies, a leading R&D house backed by Hero Electronix, specializing in the research & development...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/functionx.jpg?itok=8ChPxlO8
Meet the World’s First Blockchain-Powered Smartphone, BOB, at CES 2020

As the world teeters around cyber threats in this digital age, more and more users online, across all demographics and generations, feel more vulnerable or have experienced data breaches and attacks on their privacy. According to a study, 8 out of 10 Internet users globally don’t even feel they...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/kim.jpg?itok=mdylV-Gb
Samsung launches 'Age of Experiences'

Samsung Electronics Co., Ltd. announced the “Age of Experience” at the opening keynote at CES. As the featured keynote speaker, Samsung Consumer Electronics President and CEO H.S. Kim heralded a decade of human-centric innovation that seamlessly combines hardware and software to create personalized...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/06/CES.jpg?itok=8im-L2y3
Technicolor to showcase comprehensive range of technologies at CES

MUMBAI: Technicolor Connected Home to demonstrate a comprehensive range of technologies -- including DOCSIS 3.1,Android TV and Reference Design Kit (RDK), Wi-Fi 6, 6Ghz Wi-Fi, 5G, and Fiber Interoperability solutions at CES conference in Las Vegas January 7-10, 2020.

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/28/TCL_800.jpg?itok=mMV89TjH
TCL Electronics to showcase next-gen mini-LED technology at CES 2020

MUMBAI: TCL Electronics, a dominant player in the global TV industry and leading consumer electronics company, will showcase the next generation of mini-LED technology among a full suite of flagship innovations at CES 2020 in Las Vegas, 7-10 January. Already one of the fastest-growing consumer...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/27/uc.jpg?itok=Y7fPhZEI
Over 20 Million Users in India Log on to 11.11 UC Shopping Festival

MUMBAI: Over 20 Million Indians logged on to UC Browser to take part in the recently concluded 11.11 UC Shopping Festival, part of Alibaba’s 11.11 Global Shopping Festival. The 11.11 UC Shopping Festival, jointly presented by UC Browser, Paytm Mall, Paytm First, Lazada and AliExpress simultaneously...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/SLAVA.jpg?itok=msndncbQ
Canadian video-tech firm Nextologies eyes India's growth opportunities

MUMBAI: Slava Levin is a familiar name for many distribution heads amongst Indian broadcasters. The Ukraine-born, Canada-bred entrepreneur has built a distribution of niche, country-specific channels into Canada of transport of video globally into a highly profitable group - called the Ethnic...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/55.jpg?itok=q1AnC6hX
Life Church Selects VITEC Houses of Worship Streaming Solutions

VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced its MGW Ace Encoder and Decoder were successfully installed at Life Church and its four satellite campuses in Memphis, Tenn.

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/24/silicon.jpg?itok=zQi5bnnT
Silicon Valley based Firework, a social mobile video app launches in India with focus on next-gen consumer mobile applications

MUMBAI: Firework, a social mobile video app for iOS and Android devices, has now entered India. With ‘Reveal’, its patent pending technology, it will allow creators to take both horizontal and vertical video in one shot from their mobile device. Firework is part of a suite of apps created by Loop...

Technology Software Applications

Sign up for our Newsletter

subscribe for latest stories