MUMBAI: Digital media company PK Online has launched Hello1.in, a content distribution product. The product which is accessible on multiple devices like feature phones, smart phones, PC and smart TV, currently features Live TV, Movies, Music, Apps, and Games. The portal in future will include eBooks and magazines.

Hello1.in currently supports both, pay per use/download and subscription based services. This service is on self developed content delivery platform. PK online earlier has also been behind many successful content distribution products like Hello TV and also runs Adchakra which is a cross channel ad network.

PK‘s ad network business complements this initiative by acting as the audience acquisition engine for the service. Their current content partner include leading players like Zee, Universal, UTV, Reliance and Times Music and is looking at adding more Indian and international partners. The real time and transparent revenue reporting feature enables content partners to stay updated on the performance of their catalog.

Hello1‘s monetisation strategy is based on operator distribution and direct to consumer model. It is currently integrated with leading operators like Vodafone, MTNL and Idea as an off deck service and is open to license the platform to content owners who want to set up their own digital destination.

The company is also looking to capture audiences using the social platform. Keeping this in mind, Hello 1 has its presence even on Facebook and users can directly register on Hello1‘s FB application http://goo.gl/V4okL.

Other than this the company also plans tie ups with all leading ISPs, MSOs and Mobile operators to offer consumers to pay through operator accounts in coming months. The other important features about this new media innovation is that it is a one stop destination for all types of digital content with a single account and subscription for all devices, a digital cloud based Vault for re-downloads, an automatic device adaptation for seamless rendering across 7000 feature phone models and it is a native app for Android and iOS.

Commenting on their latest project, PK Online co-founder and VP Cauvery Adiga said, ‘We are trying to bring all our learning in one comprehensive product which provides a good user experience and ease of payment to end users. Hello1.in aims to be the choice of destination for ‘legal and paid‘ consumption of digital content by enabling micro-transaction for Indian market."