Technology

Disney+ Hotstar signs CLEAR Production Cloud to manage its Originals content

It will help manage the entire production workflows on one software.

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Mumbai: Video streaming platform Disney+ Hotstar has signed a multi-year deal for CLEAR Production Cloud, from Prime Focus Technologies, to enable secure and collaborative production workflows for its Originals content.                   

“Covid2019 has reinforced the importance of cloud-based workflows for the media and entertainment industry in production. Virtualised collaboration is a heightened requirement now more than ever for our Originals. We evaluated multiple products in the market-place and found CLEAR to be more promising to cater to our production supply chain needs. We will now be using CLEAR to handle our supply chain for all of our Originals,” said Disney+ Hotstar head of technology Akash Saxena.

CLEAR gives users the flexibility to log-in from anywhere, anytime to upload, review, approve, edit, and share content. It allows for user-friendly features like mobile (iOS and Android) and Apple TV support, virtual playlist editor, elastic search engine, customisable projects homepage, and next-gen HTML5 Player, that will change the way the production teams work and collaborate at Disney+ Hotstar.

“We are extremely delighted to be supporting Disney+ Hotstar on yet another transformation initiative,” said Prime Focus Technologies founder and global CEO Ramki Sankaranarayanan. “We’ve been managing production workflows in Hollywood for over 10 years and are excited to have a major studio in India sign up for CLEAR to help manage their production workflows — from pre-production prep files, schedules, scripts to production dailies and post-production cuts all on one software.”

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