Specials

2014: An astonishing year for regional cinema

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/12/24/year-ender-logo-unit.jpg?itok=-ORecfDT

2014 was an interesting year. It started with a great deal of promise but at the end there is a feeling of unfulfillment too.

What started with new films of different and interesting genres doing well at the box office ended slightly unsatisfied with some big film with a lot of expectation underperforming slightly.

English content though continued to perform well with a lot of Hollywood’s big films doing really well at our BO. There is an increasing anticipation for these films and every year we are seeing more dubbed languages adding to the size of the release.

Regional cinema, especially Marathi, has had an astonishing year. Audiences have clearly chosen to enjoy these films because they are telling intimate stories close to their heart. Still lessons were learnt and I think 2015 again holds great promise.

There were also various trends in content in 2014; perhaps these trends didn't follow through that well in the second half of the year. Content is certainly king right now and audiences are becoming very selective of the films they see. This is something that will continue, I think as prices for the content rise, people will become more and more elastic, choosing only films that they really want to see.

I think next year has a lot of terrific looking films lined up and I expect films to build on this expectation to push audiences to the cinemas.

Social media and the connected mediums will continue to drive a lot of reaction and indeed influence content. This trend will continue to get stronger as more and more people join the medium. Content viewing online is something that will also grow strongly. Without doubt this is an area where mobile internet will help greatly and the promise of 4G will fuel the need for content and the desire to consume it.

I also think the trend of over-marketing films will also continue. Maybe for a short term but at the moment I truly feel marketing budgets are out of sync with the feasibility of a lot of the films they are being spent on and this is a slightly worrying trend. Sadly, there are no trends this year that have died out! I think there are always trends that die out and then slowly re-emerge as a ‘new’ trend again a few years later but I don’t think trends die out completely.

Old wine in a new bottle is what our films are based on and I don’t think our audience will tire of that anytime soon.

(These are purely personal views of Mukta Arts MD Rahul Puri and indiantelevision.com does not necessarily subscribe to these views.)

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/ibc.jpg?itok=NvL42hwE
IBC19, Amsterdam: 'Red Bee Media builds hybrid media cloud environment with Cisco and 7fivefive'

MUMBAI: Red Bee Media has been working with Cisco and 7fivefive to create a sophisticated media centric hybrid cloud environment, designed to streamline media production, playout, media processing and distribution services for global broadcast customers. As one of the world’s leading managed...

Specials IBC
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/05/watch.jpg?itok=XpcWrvct
65% of south India tuned into TV news channels on Counting Day

The much-awaited general election results were declared on 23 May, and the media platforms have seen one of their highest peaks in recent times.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/31/timesinternet.jpg?itok=-mLhC8K1
Times Internet sees 133 million users on Election Results Day

Times Internet, India’s largest digital products company, was the preferred choice of users for news and content on 23rd May, the date of the announcement of the 2019 General Election results.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/30/election.jpg?itok=qjPbQzqX
India Today Group dominates Elections 2019

The India Today Group's gold standard of journalism was backed by Ground reporting, accurate exit polls, state-of-the-art roving studios from the ground and election intelligence tools to capture the largest democratic exercise in all its flavours.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/modi.jpg?itok=lFxjc096
BJP’s return to power signals positive roadmap for digital brands and agencies

After a highly intense political show that ran over several months, the ruling Bharatiya Janata Party (BJP) has once again staked its claim to the central power within the country with Prime Minister Narendra Modi expected to reign his second term.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election_0.jpg?itok=-Hzsw-iv
2019 Election results: Top media execs welcome PM Narendra Modi’s second term

Prime Minister Narendra Modi-led National Democratic Alliance (NDA) is on its way to a landslide victory in the 2019 election, with margins bigger than the 2014 one. The party’s win proved all exit poll predictions true. While the BJP-led NDA has already crossed 300 seats, the opposition party...

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election.jpg?itok=ZMcGsZ64
General Elections 2019: BJP leads with more than 50% seats

After months of high-octane campaigning and controversies, the D-day deciding the fate of over 8000 candidates who participated in Lok Sabha 2019 elections of India, across 542 constituencies, is here.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/gonews.jpg?itok=xUYxJZ8X
GoNews ties up with APN For Election Day 2019

India's first App-based television news channel, GoNews, and satellite TV news channel, APN, have decided to pool together their resources to cover the results of General Elections 2019.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/connect.jpg?itok=T6L3CmIf
ConnecTechAsia - The Region’s TMT Platform for Networking and Business Intelligence Under One Roof

With transformation at the top of their agenda, business leaders are meeting at ConnecTechAsia, held in Singapore from 18 – 20 June 2019, to showcase and discover the latest technologies that promise to ready businesses for the future.

Specials Event Coverage Occasions

Sign up for our Newsletter

subscribe for latest stories