New initiatives at FICCI Frames 2018

New initiatives at FICCI Frames 2018

Smriti Irani

MUMBAI: The 19th edition of FICCI Frames to be inaugurated by the I&B and Textiles minister Smriti Irani on March 4 is all set to be a grand event.

There are a lot of interesting sessions lined up with few new initiatives this year.

The annual media and entertainment global convention will kick-start on the 4th evening with the launch event, which will be followed by the CEOs round-table addressed by Maharashtra Chief Minister Devendra Fadnavis.

The 4-day event that will commence from the 4th and conclude on the 7th will see the who's who from the media and entertainment industry attend, including the likes of Karan Johar, Shabana Azmi, Siddharth Roy Kapur, Nandita Das among many others.

One of the major attractions will be the launch of a content market, which is expected to bring over 70 buyers and sellers of content from across the world to this platform.


The 1st edition of the Content Market is aimed at facilitating the business of Content. Over 70 buyers from across the globe have been invited for the bazaar, including the likes of 102 Distribution, Edko Films, Shoreline Entertainment, Spuul, Top Entertainment, Aurora Global Media Capital, Front Row entertainment, Alpha Violet Sarl and Indian companies like Zee enterprises, Star, Eros Now, Reliance entertainment among others.

In the first edition of the market, a special screening facility has also been set up to introduce festival programmers and key buyers to a highly curated slate of new Indian films. Festival programmers from International film festivals such as London, Venice, Edinburgh among others will also be in attendance.

With over 100 sellers and over 70 buyers of content expected to be part of the 1st content market organized by FICCI, this sets the ball rolling for greater content exchange.

Speaking about the 1st content market Leena Jaisani, FICCI said “This is being organized with the support and advise from the media and entertainment industry professionals. There was a dearth for such a market and with this first step, we hope to move ahead towards filling this void and facilitating more business for content.”

International Women’s Day Celebrations with Women Leaders at FICCI FRAMES

On 5th March, few women leader will get together to discuss women empowerment in the digital era, the rise of women movements, and how the community can support the development of more women leaders in the future.

Led by Maya Hari, Managing Director of Asia Pacific at Twitter, who will be moderating the session, the panel will feature Director of Lipstick under my burkha Alankrita Shrivastava Actor Gul Panag, Author of Face at the window Kiran Manral; Deputy Editor of Rolling Stones India, Nirmika Singh and film producer and founder of IconicBot, Vishakha Singh

Other Important sessions
Few of the other important sessions would include discussions on Film Tourism, The future of TV in India, Box Office Collections of films, Biopics made in India, Women Power in Films, Screen density in India, Digital Revolution, Investments in Sports, Fake News, Low budget content heavy films, Regional Films going beyond regions, Films making money internationally, GST in Entertainment sector and Cyber security.

There will also be a masterclass with Director Anand L Rai, a case study on web series Breathe along with a workshop on Facebook.

Annual Media and Entertainment reports to be launched

The annual media and entertainment report on figures related to entertainment industry and an Economic Contribution Report (ECR) for 2018 will also be launched.