MUMBAI: Venkatesh Films has set a record by releasing its Bengali mass film entertainer Challenge-2 in 270 screens across the country.
The film‘s producer Mahendra Soni says," This is the first time a non-double-version Bengali film has been released in 270 theatres across the country and continues its successful run in the non-niche segment of core viewers outside Bengal."
Starring Dev, Challenge-2 is being screened in both single screen and multiplexes in Mumbai, in single screens of Chhattisgarh, Bihar, Odisha, MP and Assam. The occupancy rate is over 60 per cent since the October 19 release. "The response was tremendous in the first three days of the film‘s release," confides Soni.
Talking of the response of his helmed film, director Raja Chanda observes, "The camera work normally associated with Bollywood entertainers, the glossy look, the sleek stunt shots and the fast paced editing helped in winning the audience, even outside Bengal."
When will you release the film overseas, "We are planning to screen Challenge-2 abroad for the Indian diaspora by the end of this year," Soni confirms.
Besides Dev, the cast includes Ashish Vidyarthi, Rajatabha Datta and debutante heroine Puja Bose.
It may be interesting to note that Challenge, the prequel of Challenge-2 was released in Bengal territory only and was a smash hit.