MUMBAI: As the Bollywood industry unfolds its dynamism, the 15th edition of the Mumbai Film Festival too, organised by the Mumbai Academy of Moving Image (MAMI), and is all geared to sport a revamped look. With a heritage of 100 years and the pace of ever evolving art and industry of cinema, the cultural event eagerly awaited by all has shown tremendous growth in both size and power over the years.

Creating an altogether new visual identity, the festival which is a Reliance Entertainment initiative represents and rebuilds its strong association with the most important centre of the Indian film industry.

The new logo by which the festival will be known is an interpretation of the coveted Golden Gateway Award, the premier award recognising the best film at the festival, to give it a familiar and modern feel. Also the new icon will sport Mumbai‘s historic craft, The Gateway of India in a contemporary and edgy rendition. Broadly representing the particular award categories at the festival and also reflecting the diverse cultural mosaic of the financial capital of India, the international festival‘s new identity will accordingly dazzle with an array of colors.

Filmmaker and chairman of MAMI Shyam Benegal said, "This year we have an exciting new logo that incorporates both the city of Mumbai and the iconic gateway of India."

Commenting on the new logo, Festival director Srinivasan Narayanan added, "The festival has evolved into one of the most important film festivals in this part of the world, showcasing the best cinema from all over the globe. The new logo stands for the dynamic and fluid integration of the iconic with progress and evolution which I cannot wait to share with the world."

The 15th Mumbai Film Festival will take place from the 17-24 October 2013.