MUMBAI: Hyderabad-based DQ Entertainment has entered a global promotional partnership with Burger King Worldwide (BKW) that will commence from the summer of 2013.

The participating Burger King restaurants in more than 12,000 locations worldwide will launch an integrated marketing campaign meant to be highlighted by in-restaurant merchandising and promotional themed toys featuring The Jungle Book characters.

"Burger King is proud to feature The Jungle Book property to complement and enhance the excitement of our kids meal offerings during this promotional partnership," said Burger King Corp. vice president, marketing and R&D, Latin America and Caribbean Jose R. Costa.

The Jungle Book promotion is based on The Jungle Book TV series - seasons 1 and 2, and The Jungle Book Feature Film that is currently being produced by DQE.

DQE chairman and CEO Tapaas Chakravarti said, "Burger King is the second largest hamburger chain in the world. With The Jungle Book airing successfully in territories such as the US, Canada, Germany, France and UK, this collaboration provides strong synergies and will further increase the fan base of this classic property."