MAM

Paytm retains title sponsorship rights for BCCI's international & domestic seasons 2019-23

The winning bid was at 58% incremental value from the previous term

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/21/paytm.jpg?itok=d-qezbJI

MUMBAI: The Board of Control for Cricket in India (BCCI) on Wednesday announced that One 97 Communications Pvt Ltd (Paytm) has retained the sponsorship rights for BCCI's international and domestic matches.

The board revealed in a press release that the winning bid was at a price of Rs 326.8 crore to be paid for 2019-23 home season. The winning bid was Rs 3.8 crore which is at 58 per cent incremental value in comparison to the previous per match value of Rs 2.4 crore.

BCCI CEO Rahul Johri said, “I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian cricket.”

Paytm founder and CEO Vijay Shekhar Sharma said, "We are excited to continue our long-term association with BCCI and the Indian cricket Team. Our commitment to Indian cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/quick-heal.jpg?itok=OMO0nYyu
Quick Heal strengthens India leadership with new appointments

MUMBAI: Cybersecurity solutions company Quick Heal Technologies has appointed Sanjay Agrawal as chief product officer. Joining Agrawal as head of research and development is Bibhuti Kar. The new appointments are in line with the company's strategy to accelerate product innovation and drive...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/9stacks.jpg?itok=k27Fr4VK
9stacks ropes in Suresh Raina as brand ambassador

MUMBAI: Online gaming platform 9stacks has signed on cricketer Suresh Raina as their brand ambassador. The partnership will see the cricketer in the brand’s upcoming campaigns and promote 9stacks through various engagement activities. To celebrate the deal, the homegrown poker portal has organised...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/dark_fantasy.jpg?itok=d6OOdpl9
Sunfeast's Dark Fantasy brings luck for Royal Challengers Bangalore

NEW DELHI: ITC’s Sunfeast Dark Fantasy had announced its first-time collaboration with team Royal Challengers Bangalore (RCB) at the onset of the T20 cricketing season. Through this collaboration, the brand aims to associate itself meaningfully with the hugely popular sport and star cricketers from...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/homefestivehome.jpg?itok=UV0r4rTN
Samsung inspires consumers to enjoy festivals responsibly

NEW DELHI: Samsung has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging times. As a part of the campaign, there are a slew of festive offers on Samsung televisions and digital appliances. 

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/bombay_shaving.jpg?itok=q0zEnXVQ
Bombay Shaving Company’s new ad surprises viewers with VFX

MUMBAI: The Bombay Shaving Company has launched a first of its kind video campaign that is wowing social media with the use of visual effects.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/advertising_new.jpg?itok=HHXQzcs0
Not Just for Laughs: Tracing Humour In Indian Advertising

One of the Navarasa, hasya (humour) has been an integral part of Indian performance and creative arts since 500 CE. From its presence in the scriptures to medieval performing arts of the nakkal, bhands, bahurupi, bhagatiya, etc in the form of small skits heavy on slapstick comedy, humour has always...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/media.jpg?itok=QxkT7mM2
Pubnation: Cover prices form important part of print media revenue

In the last few years, the input costs for newspapers has gone up coupled with the economic slowdown. It has been a point of concern for the publishing houses as their business model is much tilted towards advertising. 

MAM Print
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/home.jpg?itok=EXD2Eya2
Home Credit India launches Diwali campaign

Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia and committed to driving financial inclusion in India, today launched its Diwali campaign #ApneStyleKaTyohaar to celebrate this year’s festivities in one’s own style.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/devi.jpg?itok=KEGEf4gZ
Brands celebrate Durga Puja as the festival of resilience

Durga Puja is a time when people come together in joy and celebration. The streets are chock-a-block with revellers, the night glows with colourful light displays, and the very air thrums with excitement and gaiety.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required