Report on Shemaroo

Ogilvy India appoints Kedar Mehta as head of consulting for its experience biz

He was previously with Reliance Jio.

MUMBAI: Ogilvy India has appointed Kedar Mehta as head of consulting for its experience business here. He has 18 years of experience working across Hansa Customer Equity, TCS, KPMG and Reliance Jio. 

In his last assignment as the program and marketing lead at Jio, Mehta led program management for Jio Prime’s personalised commerce and customer engagement business. 

Prior to Jio, he played an instrumental role in establishing the KPMG digital customer practice and retail & CPG consulting practice for TCS emerging markets.

His major work contributions lie in the areas of customer experience, digital transformation and marketing & CRM. He has driven successful customer-focused programs for the likes of Bata emerging markets, Tesco HSC, CEAT, Vodafone India, Carphone Warehouse (UK), Fidelity Investments (US), Celio, Tata Sky, Hypercity and Tata Starbucks, the global creative agency shared.  

Ogilvy India CEO Kunal Jeswani said, “Clients increasingly turn to Ogilvy to help drive growth through every brand expression across every customer experience. Our experience business, aligned to our global martech centre of excellence, delivers Ogilvy’s trademark creative across the customer journey. Connecting with consumers in modern, surprising ways – focused on delivering growth for our clients. Kedar is a critical part of this vision. He is deeply customer focused and knows how to build and deliver programs that drive growth – from customer acquisition to increasing transaction volume and value to customer retention and loyalty.”        

Mehta shared, “I like to play the role of a customer chair in most conference room discussions, and I strongly believe that the Ogilvy experience business will play that pivotal role for businesses focused on their CX and digital initiatives. Ogilvy has the skills, tools and credentials to shape next generation experiences for brands.  I am really energised to accelerate this practice in the Indian market.”

A design-thinking practitioner and a thought leader, Mehta has led industry thought leadership with the likes of RAI, FICCI and World Retail Congress in the retail and consumer domains, said the agency.

Latest Reads
Rin celebrates India's first Olympic fencer in its latest TVC

Mumbai: Rin, one of the oldest detergent brands from the house of Hindustan Unilever has unveiled its latest commercial celebrating the rise of India’s first woman fencing champion, C.A. Bhavani Devi. Earlier in March, Devi scripted history by becoming the first-ever Indian fencer to qualify for...

MAM Marketing MAM
Symphony Ltd. announces Amit Kumar as new ED and Group CEO

Symphony Limited on Tuesday announced the appointment of Amit Kumar as executive director (ED) and Group chief executive officer (CEO) of the Company, effective 2 August.

MAM Marketing MAM
Gaurav Dudeja promoted to executive VP and head of Leo Burnett Orchard

New Delhi: Leo Burnett Orchard on Tuesday promoted Gaurav Dudeja as executive vice president and head of Leo Burnett Orchard and appointed Pravin Sutar as head of creative. Both Dudeja and Sutar will now lead the national mandate for Leo Burnett Orchard and will report to South Asia Leo Burnett,...

MAM Media and Advertising People
Amit Wadhwa promoted to CEO at dentsu Creative India

New Delhi: On the back of its global organisational redesign, dentsu international on Tuesday created a new structure for its creative service line in India. The restructuring will bring together some of India’s best agencies along with their digital & PR capabilities - all from the house of...

MAM Media and Advertising People
Golin elevates Shouvik Prasanna Mukherjee to CCO, Asia Pacific

New Delhi: Interpublic Group agency Golin has promoted Shouvik Prasanna Mukherjee chief creative officer, Asia Pacific.

MAM Media and Advertising People
Supercell announces Kartik Aaryan as Brawl Stars brand ambassador

Mumbai: Supercell has roped in Bollywood heartthrob Kartik Aaryan as brand ambassador for its mobile game, Brawl Stars. Aaryan also stars in the game’s new #AlagSaAction promotional campaign. The #AlagSaAction campaign exemplifies the unique take on multiplayer action that has seen Brawl Stars’...

MAM Marketing Brands
RepIndia appoints Purnima Bali as creative director

New Delhi: RepIndia on Tuesday appointed Purnima Bali as creative director. She will be tasked with leading the creative endeavour at RepIndia, and further grow the creative business across Delhi, Bengaluru, and Mumbai. Bali was previously working as the associate creative director at Interactive...

MAM Media and Advertising People
Pride without Prejudice? Where do Indian brands stand on LGBTQ+ representation

Consumers today are less tolerant of brands that don’t take positions on emerging social issues. In the changing world scenario, consumers lean more towards brands that are open and transparent with their views.

MAM Marketing MAM
Amazon, Apple emerge as most valuable global brands 2021: Kantar

New Delhi: Multinational giant Amazon consolidated its position as the world’s most valuable brand, growing 64 per cent to $ 684 billion, Kantar said in its latest BrandZTM Most Valuable Global Brands 2021 ranking released on Monday. Amazon’s brand value grew by almost $268 billion this year and it...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required