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Dove takes on India's matrimonial ads with #StopTheBeautyTest

We have all come across them- matrimonial ads screaming “Bride Wanted: Fair, slim, tall…”. These labels have become so ingrained and embedded in our collective psyche that we cannot visualise beauty in any other form or size.

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Hephzibah Pathak promoted to vice chairman of Ogilvy India

MUMBAI:  Hephzibah Pathak has been announced as the new vice chairman of Ogilvy India. The appointment is effective 1 August 2020.  Ogilvy India chief creative officer worldwide and executive chairman Piyush Pandey said, "My congratulations and best wishes to Hephzibah! Transforming and growing...

MAM Media and Advertising People
ITC's Sunfeast YiPPee! launches new TVC for pasta range

NEW DELHI: ITC’s Sunfeast YiPPee!, the popular instant noodles & pasta brand in India, launched a new TV campaign to create awareness among consumers about its new range of tasty, versatile, and easy-to-prepare pasta range. The new TVC showcases how Sunfeast YiPPee! Pasta addresses the consumer...

MAM Media and Advertising Ad Campaigns
Castrol Activ’s new TVC calls for youth to be catalysts of change

MUMBAI: Castrol India’s leading engine oil brand for two-wheelers - Castrol Activ announced the launch of its new TVC Keep Moving Ahead with #NonStop Protection. The TVC, which is an extension of the brand’s philosophy of youth being the driving force for the future of the country, is currently on...

MAM Media and Advertising Ad Campaigns
Brooke Bond Taj Mahal extends classical music association with e-concerts

NEW DELHI: Due to the current nationwide lockdown, Indian classical musicians were looking for opportunities to continue performing for their audiences. Brooke Bond Taj Mahal recently launched the concept of live online Indian classical music concerts featuring gifted Indian classical musicians...

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