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MS Dhoni becomes the face of BharatMatrimony

It will soon launch a campaign to target single people of marriageable age.

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MUMBAI: Online matrimony brand BharatMatrimony, has roped in iconic Indian cricketer Mahendra Singh Dhoni as its brand ambassador.

Talking about the association, MS Dhoni said, “I’m happy to be associated with the iconic internet brand BharatMatrimony. It is the most trusted and successful matrimony brand which has helped millions of Indians find a life partner over the last 18 years. I’m proud to be associated with a trusted brand that has created millions of happy marriages. This is a definitely a good partnership.”

matrimony.com CEO Murugavel Janakiraman adds, “We’re proud to be associated with MS Dhoni, an iconic sportsperson. We feel it’s a good fit because he’s an inspiration for millions of youth because of what he’s achieved for the country through his admirable leadership qualities. Dhoni also inspires through his happy marriage, his caring dad and loving husband image.”

Commenting on the association, Rhiti Sports, which exclusively manages MS Dhoni’s commercial endorsements, chairman Arun Pandey mentioned, “One of the key elements of the wedding industry is the trust of the consumers and we are happy with the way BharatMatrimony has gained it. I am confident this partnership with MS Dhoni will do well in the days to come.”

BharatMatrimony will soon launch a 360 degree marketing campaign featuring ads to target single people of marriageable age across TV, print, radio and outdoor.

Matrimony.com is India’s first pure play consumer internet company to be publicly listed. It is a signature consumer internet conglomerate, managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is the largest and most trusted matrimony brand which has also established a considerable retail presence with over 140 self-owned retail outlets across India.

The company delivers matchmaking and marriage related services to users in India and the Indian diaspora worldwide.The company has pioneered several new business models such as MatrimonyPhotography, MatrimonyBazaar, MatrimonyMandaps, and CommunityMatrimony, a consortium of over 300 community matrimony websites.

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