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IPL 2018: The dos and don'ts for brands

MUMBAI: Brands are always on the hunt to find events with high engagement and some sporting properties are just that. The Indian Premier League (IPL) has been one of the most sought after and followed sports events in India since 2008. It’s 2018 now, its eleventh edition and the IPL has come a long...

MAM Marketing MAM
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Biopics & sports-based films help popularise sporting culture in India

MUMBAI: “Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)”.

Movies Hindi
Star launches Tamil sports channel, localisation features Ashwin, Dhoni, TNPL & Chennaiyin stars

Star Sports has added another channel in its sports cluster and entered the Tamil market with Star Sports - Tamil. The channel went live on 28 May.

Television TV Channels Sports
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Cricket movie brings in the moolah

M S Dhoni: The Untold Story opened to an excellent response all over befitting a regular commercial star cast film. The film collected about Rs 20 crore on day one, sustained very well on Saturday with a negligible drop but held on very well on Sunday. Being a solo release after a deluge of...

Movies Hindi
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M S Dhoni: The Untold Story...Makings of a hit, but targets big

M S Dhoni: The Untold Story’ is one biopic that has caused enough curiosity in the trade circles as well as amongst moviegoers. While most biopic come years after the person and his/her heroics have faded from the public memory, this one comes just in time. Even as Indian cricketer Dhoni probably...

Movies Hindi

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