Report on Shemaroo

Logicserve Digital appoints Sandesh Sathyanarayana as AVP of business alliances - South India

He brings over 10 years of strong experience across technology, brand and agency side

MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has appointed Sandesh Sathyanarayana as AVP - business alliances to lead the business in Southern India. Sathyanarayana will work on expanding the company’s business portfolio and help strategize business models to service the existing as well as new clients. 

Commenting on his appointment, Sathyanarayana said, “India is the fastest growing ad markets in the world and by 2020, roughly 25 per cent of the overall ad spend would be on digital channels. With rapid strides in AdTech, MarTech and automation, and an ever-increasing emphasis on transparency and privacy; digital marketing has been evolving faster than ever. This makes it challenging for brands to stand out and be noticed for the right reasons. That's where Logicserve Digital comes into the picture. We partner with brands and help them win the digital battle while consistently delivering impactful business outcomes. I am really excited to join the energetic Logicserve Digital family and use my expertise to help them achieve greater success in the future.”

Congratulating Sandesh on his new role, Logicserve Digital co-founder and CEO Prasad Shejale, commented, “This strategic appointment has been made at just the right time in our journey. Our Gurugram office started more than a year back. It was a good move for us as it led to a significant expansion of business and provided new growth opportunities. We envision a similar response with Sandesh’s appointment. We already have a decent share of that market. However, we believe, there are many more opportunities in this geography to bank on and expand the business multifold. I am looking forward to leverage Sandesh’s global experience and proven track record of successfully managing renowned global brands. He has a solid reputation of working closely with clients, understanding their pain points and partnering with them to visualise a bigger picture and design robust strategies around it. I am thrilled to have him as part of our growing team.”

A veteran in the marketing industry, Sathyanarayana brings over 10 years of strong experience across technology, brand, and agency side serving multiple facets of digital marketing. Prior to joining Logicserve Digital, Sandesh has worked with brands like Google India, Indian Overseas Bank, Ample technologies, amongst others. He has shaped digital marketing strategies of global brands across various industries. He has a great hold on Marketing Technology, Digital Transformation & Digital media.

Latest Reads
Havas partners with Wellcom Worldwide to launch Havas Studios

Leading advertising and communication group Havas has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios - a new, integrated global production business.

MAM Marketing MAM
Big Bazaar's 'Asli Dukaan' locks horns with Amazon's 'Apni Dukaan'

Big Bazaar has crossed swords with Amazon India by taking a dig at the e-commerce giant’s flagship campaign India ki Apni Dukaan (India’s own shop). The Future Group-owned chain of hypermarkets on Thursday released full front page ads in major newspapers across cities calling itself India’s Asli...

MAM Marketing MAM
Oracle unveils world's first ad measurement tech for 3D in-game environments

KERALA: Cloud major Oracle has unveiled the world's first ad measurement technology for 3D in-game environments that could help marketers to understand more about advertising performance in video games.  The latest updates to Oracle Advertising and Customer Experience (CX) include impressions...

MAM Marketing MAM
Cycle Pure Agarbathi’s #PrayForEveryone film goes viral

Mumbai : In catastrophic times such as the one our world is going through currently, everyone from the Pope to the common man is in need of a prayer. Little wonder then that a universal prayer initiative by Cycle Pure Agarbathi to #PrayForEveryone, has gone viral on social media platforms.

MAM Media and Advertising Ad Campaigns
Garmin India signs Mandira Bedi as brand ambassador for its smartwatches & accessories

MUMBAI: Pivoting towards strengthening the brand reach, Garmin India, a has signed television presenter and fitness coach Mandira Bedi as its brand ambassador. The popular face of many TV shows, host of cricket matches and now an icon of fitness, Bedi will promote Garmin smartwatches and...

MAM Marketing Brands
Prashant Bhojani named chief marketing officer for Rapaport India

Mumbai: The Rapaport Group has appointed Prashant Bhojani as the new chief marketing officer for its India business. Bhojani will drive the marketing and communication activities of Rapaport India. He will lead the marketing of a powerful set of new initiatives that will add value for the brand’s...

MAM Media and Advertising People
Meraqi Digital bags digital marketing mandate of OK Play

Mumbai: Kolkata-based marketing consultancy Meraqi Digital has bagged the digital mandate of homegrown toy brand OK Play. As part of the mandate, the agency will be responsible for managing and enhancing the brands digital properties, which include the website, social media platforms along with SEO...

MAM Media and Advertising Account
Brands pay homage to the ‘silent heroes’ on International Nurses Day

Celebrated world over as the birthday of Florence Nightingale, 12 May or ‘International Nurses Day’ recognises the work of nurses around the globe. Since the beginning of the pandemic, compromising their own safety.

MAM Marketing MAM
Mayank Jain joins CarDekho Group as CEO – new auto business

Auto-tech company CarDekho has further fortified its leadership team by appointing Mayank Jain as CEO of its new auto business. He will be responsible for strengthening the organisation’s new auto offering, and deepening engagement with OEMs, dealer network and other enterprise partners.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required