- Television
- Cable TV
- DTH
- iWorld
- MAM
- Movies
- Regulators
- Resources
- Satellites
- Technology
- Specials
- Our events
- Subscribe
MUMBAI: TBWA India is rolling out a new process of data, experience design and communications planning as part of the agency’s new creative approach. This is in line with its global agenda of adding further depth to the ‘Disruption’ framework to arrive at a more effective creative product.
Driving this integration is Hari Krishnan who was recently appointed as Executive Director and will head the agency’s Delhi operations. He will also lead the Agency’s Nissan United 3.0 transformation. Krishnan has spent over 27 years across agencies such as JWT, Cheil, Grey, Bates and Ogilvy. He was Managing Director of Zenith Media prior to his entrepreneurial venture in Content.
Announcing Krishnan’s appointment, Govind Pandey, CEO, TBWA, says: “Hari joins at an exciting time when new-age leadership well-versed with creativity, media, digital, content and deep knowledgeable integration experience is a must. Hari’s rich and diverse experience will enhance TBWA’s unique offering and client partnerships to gain a greater share of the future.”
On his new role, Hari Krishnan says: “The team at TBWA comprises a unique and diverse set of skills across data, digital, creative, tech and media. The added dimensions of data-led audience insights, powered by digital media innovation will supercharge our creative effectiveness. I am looking forward to this exciting opportunity”.
The TBWA Delhi leadership team also includes Antony Rajkumar, Strategy Head; and Ashwin Parthiban, Creative Head.
The Aditya Birla Group has announced a foray into the premium casual dining space, in collaboration with India’s chef restaurateur Rahul Akerkar.
Mumbai: Known for her contribution towards environmental sustainability and wildlife conservation, Dia Mirza has recently posted about the ‘Flipkart Green’ e store on her Instagram, spreading awareness about the importance of making environmentally conscious shopping decisions.
Mumbai: Licious plant based meat brand UnCrave, unveiled actor and comedian Vir Das as its Brand Ambassador. UnCrave understands how meat lovers feel without meat and fulfills this gap with the most meat like, vegetarian solution through its plant protein based meat products. The campaign consists...
Mumbai: Noise, India’s lifestyle tech brand, celebrates the spirit of love this Valentine’s Day with its new #StoopidCupid campaign and an exciting sale. The campaign highlights emotions of the youth doing stupid but sweet things in love through a series of three films which will be revealed...
Mumbai: The Mavericks Communications LLP, has announced the appointment of Ravpreet Ganesh as its chief integration officer. Ganesh’s appointment reinforces Mavericks’ vision to provide fully integrated marketing communications services to its clients.
Mumbai: HDFC Life, has launched its latest brand campaign based on the core idea that ‘protection starts with self’. With this campaign, HDFC Life aims to take its brand promise ‘Sar utha ke jiyo’ a step further by delving deeper into the concept of ‘protection’. It highlights the need to ensure...
MUMBAI: Personal loans enable both salaried and self-employed individuals to meet their short to medium term financial obligations without having to furnish any collateral or security. As individuals looking for a personal loan have several options to choose from, they may have a difficult time in...
Mumbai: Cosmos Maya former CEO Anish Mehta, has announced the launch of his new venture, Animeta, an AI based self service creator tech platform aimed at creating and nurturing the untapped potential of the Asian digital creator economy, through financial and analytical support.
Mumbai: KISNA Diamond And Gold Jewellery launches its latest Valentine’s Day collection called ‘Sparkling Love’ which is all about minimalist expressions of love. From time immemorial, gifting has been one of the most thoughtful ways of expression and there is nothing better than jewellery as a...
