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Fujifilm partners Anushka Sharma for Instax range of instant cameras

The Instax has been a global hit in more than 100 countries, with over 30 million units sold.

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MUMBAI: Fujifilm India has announced a strategic partnership for its Instax range of instant cameras with Bollywood actor Anushka Sharma.

A sweeping promotional campaign for Instax will be rolled out across social media platforms with Anushka’s participation for four months starting from August 2018 till November 2018.

The Instax has been a global hit in more than 100 countries, with over 30 million units sold. Its quirky design and retro look has helped the brand carve a winning niche for itself. This year holds of great importance to Fujifilm as Instax celebrates its 20th anniversary. The company aims to further explode Instax's awareness through its strategic collaboration with one of the most followed Indian personalities. Sharma is one of the most powerful personalities in the country today and she is known for her inherent charm and novelty. She perfectly complements the brand attributes of Fujifilm Instax.

Fujifilm India managing director Haruto Iwata says, “We are very excited and optimistic to embark on this digital partnership with Anushka Sharma. She is an iconic symbol of the Indian entertainment industry and popularly known amongst the youth for her uniqueness and charm which perfectly blends with our brand. She embodies what Fujifilm INSTAX is all about – young, fun and ‘kawaii’ (cute in Japanese). Instax is celebrating its 20th anniversary this year and we will be rolling out many more surprises for our customers in the coming months.’’

“For me, photography is all about self-expression and preserving memories and what can be better than a camera that comes from Fujifilm which has an extensive and profound expertise in photography nurtured over the last 80 years. Instax captures the magic of the moment and seals it in a picture instantly and serve as reminders of those beautiful memories forever,” Sharma comments.

Fujifilm India head of image capturing SM Ramprasad adds, “Anushka Sharma is undeniably one of the most gifted and accomplished women of her generation and a role model to young women. The association with Anushka is in line with our aim to bring in a youthful vibrancy by spreading the joy of printed pictures.”

Within these four months, Fujifilm will roll out a special contest. The winners from the challenge will get an instax camera along with Anushka’s instant pictures, duly signed by her.

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