MAM

×

×

Ex-PepsiCo marketing director Vani Gupta joins Hypersonic

She is the person behind Kurkure’s revival in the Indian market

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/26/vani.jpg?itok=LrgtrI4I

MUMBAI: Vani Gupta, PepsiCo’s former marketing director has joined Hypersonic as a founder member and will lead the consumer innovation practice. Her expertise in marketing consumer-centric innovations will drive the innovation marketing and category management for Hypersonic’s clients across industries that include FMCG, IT, media, telecom, healthcare, real estate, and e-commerce.

On her appointment Gupta said, “I love demonstrating impactful growth through consumer thinking. Hypersonic is an ideal fit at this stage of my career as it allows me to work on multiple innovations and varied marketing challenges, that would benefit from the hands-on intervention of the Hypersonic team,” according to adageindia.in. 

Prior to PepsiCo, she had a rewarding stint with Unilever where she led the successful launch of a hair care range for colored hair across South East Asia and South Asia. Before Unilever, Vani worked with Reckitt Benckiser, where she launched Veet in India and crafted a success model for emerging markets. 

Hypersonic Advisory was founded in 2017, by a team of leading industry experts with 100+ years of combined experience. They work on site with their client teams, thereby strengthening a company’s own capability to scale and achieve their next level of growth. Hypersonic is unique as it commits to its solutions by linking pay-out to measurable results.

Hypersonic Advisory co-founder Venkatesh Rangachari said, “Vani is a recognised leader in the marketing field and her creative-technical acumen will be a valuable asset to our clients. Vani has a track record of bringing innovations successfully to the market. She compliments Hypersonic’s ethos of being effective doers. We’re excited to welcome Vani to our founding team and are the stronger for it.”

After joining PepsiCo India in 2011, she revived Kurkure and boosted the growth to double digits. Her roles in the two decades has been managing cross-cultural teams, complex brand, and product launches, and developing innovation mixes for different markets.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/tata.jpg?itok=FpgFLceO
Tata Motors announces ‘Festival of Cars’ campaign for its customers

MUMBAI: To mark the beginning of this year’s auspicious festive season, Tata Motors today announced the launch of the Festival of Cars campaign for all its customers. Through this campaign, Tata Motors is offering benefits of up to Rs.1,50,000 on models such as Nexon, Hexa, Tiago, Tiago NRG, Tigor...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/sofeline.jpg?itok=6upjzK7b
Softline launches festive campaign to promote India's 'First Comfort Fit Pocket Leggings'

This festive season, to showcase its differentiated and innovative product proposition, Softline the premium women wear brand from Rupa & Company Ltd has rolled out a special campaign to promote India’s ‘First Comfort Fit Pocket Leggings’ with Bollywood actress Anushka Sharma in the lead.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/Wakefit.co_.jpg?itok=Lkl169sm
Wakefit.co Introduces the ‘BaaBaa’ of Sleep to Help Indians Rest Better

Bengaluru: If you know what BaaBaa knows you will sleep better! Have you ever counted sheep in a desperate attempt to fall asleep? Wakefit.co, India’s largest sleep solutions startup funded by Sequoia Capital, will tell you there are better ways to get that elusive beauty sleep. The three-year-old...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/navneet.jpg?itok=cte9lcwB
Iconic American cycling brand Trek Bicycle celebrates retail excellence and customer delight in India

Trek Bicycle, one of the world's leading bicycle manufacturers has partnered with Spokehub HQ to open its first exclusive store in Guwahati. Spread over 2,000 sq. feet, Spokehub HQ has been designed based on Trek’s global guidelines with focus on phenomenal customer experience.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/idibi.jpg?itok=tnWtq9Fl
IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

MUMBAI: IDBI Federal Life Insurance, one of India’s prominent life insurance companies, today announced the launch of its latest video campaign which aims to create awareness about the importance of financially planning for the responsibilities that accompany each milestone in life. Each of the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/ola.jpg?itok=G-1liEmT
Ola redefines two-wheeler mobility with new ‘Ola Bike’ campaign

MUMBAI: Ola, India’s largest mobility platform, is looking to criss-cross its way through labyrinthine roads and gridlocks of India in a big way. The company has recently launched a campaign to showcase its micro-mobility offering called Ola Bike that’s now present in 150 cities and towns. The new...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/conclave.jpg?itok=9h186McA
Spurt in internet usage to Drive Digital Marketing in India

MUMBAI: Delivering the keynote address at the 15th Marketing Conclave organized by the Internet and Mobile Association of India (IAMAI), Manish Maheshwari, Managing Director, India Operations at Twitter India said there are 1.1 billion expected smartphone users in India by 2024, Internet users in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/tanshiq.jpg?itok=Pvakvxx3
Tanishq TVC film with Nayanthara celebrates glittering gold & abundant auspiciousness

MUMBAI: Tanishq, India’s trusted jewellery brand has launched a new TVC campaign targeting its large customer base in Tamil Nadu.  The new TVC, featuring Southern superstar and face of Tanishq South, Nayanthara will showcase Tanishq’s strong understanding of the consumer, culture and customs from a...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/Unfdgfg.jpg?itok=xfjJBoC6
Tissot rolls-out innovative cinema campaign in collaboration with Khushi Advertising

MUMBAI: Tissot, world leader in the Swiss traditional watch industry has rolled-out an innovative on-screen advertising campaign in multiplexes. For this, ambient media agency, Khushi Advertising Ideas Pvt Ltd has helmed a unique multiplex advertising campaign to engage with audience in an...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories