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Anil Nair joins VMLY&R as India CEO

He will report to VMLY&R Asia co-CEO Tripti Lochan

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MUMBAI: Global marketing agency VMLY&R today announced the appointment of Anil Nair as CEO, VMLY&R India. Based out of the Mumbai office, he will report to VMLY&R Asia co-CEO Tripti Lochan, who is based in Singapore. He will oversee VMLY&R’s India operation, driving growth and building on VMLY&R’s fully integrated service offering spanning creative, technology and data services.

An influential marketing industry leader, Nair brings with him more than 24 years of advertising and digital experience, most recently as CEO (digital) and managing partner for Law & Kenneth Saatchi & Saatchi India.

Nair was a part of the founding team at Law and Kenneth (L&K) Communications in 2002. He is recognised for his role in helping build Law & Kenneth Communications from the ground up into India’s largest independent agency, prior to its merger with Saatchi & Saatchi in 2014. Since that time, Anil has been responsible for growing the Saatchi & Saatchi business and integrated practice in India, with a focus on strategic planning, brand stewardship, and digital transformation.

Lochan said on his appointment, “We are committed to cultivating truly connected brands that generate real ROI for our clients and their clients. Anil comes to us with the right vision and experience to make this happen, marrying strategy with an understanding of the brand, digital, and commerce. He boasts an exemplary record for driving agency excellence and innovation while exhibiting a deep understanding of the Indian marketplace. This is an exciting time for VMLY&R as we continue to flourish in India, and I can think of no one better to lead the way.”

Commenting on his appointment, Nair said, “At a time when consumer behaviour and demand continues to evolve in line with advancing technology, VMLY&R. with its “marketing-company meets creative-agency” rigour, represents a breath of fresh air for its clients via a service offering which is arguably the most relevant, necessary, and contemporary in the market today. It’s an honour to join the VMLY&R family at such an exciting time, and I look forward to playing my part in VMLY&R’s continued success story in India.”

Nair joins the agency in the wake of a flurry of senior hires in recent months, following the appointment of Kevin Lobo as executive creative director, VMLY&R India, and Sujay Kar as commerce group lead, VMLY&R SEA & India.

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