Mumbai: VMLY&R India, a full-service digital marketing agency of WPP group, has won the digital mandate for Oriflame India following a multi-agency pitch. The agency has been entrusted with the task of providing strategic, content and creative inputs across various platforms within the social and digital ecosystem.

VMLY&R will be in charge of building a strategic approach for Oriflame India through social media channels. It will also look into strategic planning, social media strategy, content creation for digital mediums, ORM, media planning and buying and working with influencers. VMLY&R will also be handling various product launches on digital for the brand in categories including skincare, wellness and more.

Commenting on the partnership, Naveen Anand, Senior Director, Regional Marketing for South Asia, Oriflame said “Social media is a very important part of Oriflame’s strategy to continuously engage with the consultants as well as end consumers. We are happy to have VMLY&R on board with their understanding of our business, brand and community.”

Oriflame’s vision is to become the #1 Beauty Company Selling Direct. The most important objective for social media is to build continuous engagement with the online community which consists of Oriflame’s consultants as well as the end consumers.

Commenting on the association, Mr Amandeep Singh Kochar, Business Head, New Delhi, VMLY&R India, said, “Oriflame is an iconic brand and has established itself in a great way in the Indian market. Digital has a very big role to play in its marketing and communication strategy and we are excited to be associated with the brand.”