upGrad announces its latest digital campaign for MICA Ahmedabad to aspire Indian youths

upGrad announces its latest digital campaign for MICA Ahmedabad to aspire Indian youths

UpGrad introduces two new ad films conceptualised by its in-house digital creative team.


Mumbai: upGrad has launched a new campaign reflecting the well-established legacy and the key differentiators of its digital marketing programme from MICA Ahmedabad.

The narrative entails the legacy of the program, which is a well-accepted digital marketing course in the industry that provides 100+ digital marketing tools, the opportunity to run campaigns for real money, and access to MICA faculty.

The programme has 12,000+ learners over 50 batches in seven years, with 300+ recruiters from leading companies and a wide alumni network that is recognised by the industry as a benchmark in digital marketing.

Conceptualised by its in-house digital creative team, the campaign highlights how young potential aspirants, with a sheer ambition to fast forward their career, are all wanting to improvise in this digital era, while the campaign rightfully outlines how "Greatness can recognise Greatness."

As part of its digital campaign, the two ad films beautifully capture the excellence of its program, which is widely accepted and holds industry recognition for helping professionals build their careers.

Speaking of the campaign, upGrad vice president & head of marketing Ankit Khirwal commented, "The career outcomes and the credibility the programme holds echoes for itself. It’s imperative in this era to hone the right skills needed to be future ready and we are glad that we are empowering the working professionals with the right skills, best pedagogy along with mentorship that will enable our learners to become future leaders of the industry."

"Through this film, we have tried to bring out the legacy of our digital marketing programme from MICA Ahmedabad that is widely recognised in the industry," he added.

upGrad associate director, head of creative and content marketing-India Shreyas Shevade added, "I’ve been on every side of the table at MICA except for one-behind the desk in their classrooms. I’ve been hired from there, taught there, and even applied to study there. So the idea for this campaign came from the many times I’ve seen a MICAn in an interview getting recognised for their degree. It's amazing and a little envious that young and aspiring marketers today can add a great name like MICA to their CV just like that. And that’s what upGrad is all about-making great education easily and equally accessible to everyone with will and potential."