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Logicserve Digital's eMarket to help brands strengthen e-tail strategies

eMarket will be fuelled by partnerships with leading marketplaces.

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NEW DELHI: Logicserve Digital has launched eMarket, a prescriptive stack of integrated commerce solutions. eMarket will meet retail brands' ecommerce objectives and help them strengthen, optimise, and scale up their business online. With this launch, the company has made a strong entry in the fast-growing online commerce space.

eMarket will consolidate multiple capabilities at Logicserve Digital and be fuelled by partnerships with leading marketplaces, martech and adtech tools, including an end to end proprietary platform to deliver optimal results while improving the consumer experience. These components will demystify the market universe, which entails brands’ own website, horizontal marketplaces, vertical marketplaces, social commerce, and global selling opportunities. eMarket’s proprietary tool will enable cataloguing automation, content optimisation, competitive pricing, and sales prediction. It aims to simplify the ever-changing e-tail landscape and make retail brands stand out on the e-aisles.

Logicserve Digital founder and CEO Prasad Shejale said, “The share of ‘online’ in the consumer journey has been increasing, and during Covid2019, the trend has further accelerated. Brands need to quickly adapt to these evolving consumer journeys as well as expectations and deliver a seamless and omnichannel experience. This is where eMarket will play a key role and help brands navigate the changing consumer habits and behaviours. We are very excited to flag off this interesting new journey and look forward to helping more and more brands accelerate and scale up their business.”

 eMarket is spearheaded by Anshuman Misra, part of Logicserve Digital’s leadership team, and will be steered by Pooja Dhamdhere, AVP. They will lead and guide a team with over 25 certified experts with commerce, media, creative and content capabilities. eMarket has already started working with a few brands in the FMCG, pharma, fashion and general merchandise sectors.

“We spoke to multiple industry experts, media platforms, tech providers, and brands to understand the on-ground realities and core needs. This helped us identify the demand for an integrated offering that caters to brands’ online persona, functioning and growth,” added Misra. 

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