MAM

Isobar South Asia group MD talks about the agency's future plans on 11th anniversary

Isobar will be focussing on AI, ML, Voice, and Content Marketing

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/27/sham.jpg?itok=5NQATRu6

MUMBAI: On the occasion of Isobar’s 11th anniversary, group MD for South Asia Shamsuddin Jasani spoke to Indiantelevision.com on ‘Media Minds’ discussing the journey that the agency has seen in the past decade and the way ahead. He also thanked the family of ‘Isobarians’ who ‘bleed orange’ and serve the agency with all that they have.

Speaking about the transformation that the agency has seen since its inception, Jasani said, “We no longer call ourselves as a digital agency, but an agency for the digital age. We are looking at ourselves not only adding value to our clients’ digital presence but overall business as such.”

The agency has created a number of successful campaigns amalgamating a fair mix of technology, creativity, data, and strategy. Jasani remarked that Reebok’s ‘Bruises Can Be Good’, and Maruti Suzuki’s physical and digital transformation stands as his favorites from the recent years.

Outlining his plans for the future, Jasani noted that the agency will be investing heavily in voice technologies and AI & ML to create complete solutions for the brands. “We have started doing content marketing a few months back and will be working to build on this. We want to be a 25-30 member team next year.”

Listen to the complete conversation here:

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/11/shoes.jpg?itok=Ime6EFQE
Paragon launches #WhatsYourStimulus campaign

MUMBAI: Paragon has recently launched its digital campaign #WhatsYourStimulus. The campaign is a fresh take on finding your passion and fueling it right. Targeted at over 7 million youth spanning across college students, creative professionals, vloggers, and bloggers, between the age group of 18-30...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/11/parle.jpg?itok=g86S1svv
Group M-owned MediaCom India wins Rs 200 crore media mandate for Parle Agro

MUMBAI: Parle Agro, one of India’s largest beverage company with iconic brands like - Frooti, Appy & Appy Fizz, has awarded its media mandate worth Rs 200 crores to Group M owned media agency MediaCom India, following a multi-agency pitch that lasted well over three months. As the full form AOR...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/11/lambo.jpg?itok=w7J2CuAc
Tonino Lamborghini luxury beverages launch in India

MUMBAI: Last November 9, in Mumbai, it was officially announced with a special event the distribution in India of the Tonino Lamborghini luxury beverages products, at the presence of the CEO and Vice President of the Tonino Lamborghini Company, Mr. Ferruccio Lamborghini, and the founder of M/s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/11/tx.jpg?itok=9bMvhi8X
Chocolates, Washing Powder record biggest hike in ad-volumes during Diwali-Dussehra: TAM AdEx

A total of 400+ categories, 2500+ advertisers, and 4100+ brands advertised across mediums (TV, print, and radio) during the festive period of Diwali and Dussehra (23September to 15October and 1 October to 23 October), as per the latest TAM AdEx data report.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/08/Domino%27s.jpg?itok=2ikeZdR3
Domino’s unveils new brand campaign - ‘Dil, Dosti, Domino’s!’

MUMBAI: Domino’s Pizza, the market leader in chained pizza segment in India, has launched its new campaign ‘Dil, Dosti, Domino’s’. The campaign aims to strengthen the emotional connect with the consumers by creating tasty and memorable moments of togetherness while capturing it in the new tagline “...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/08/Calgon-3in1-High-Res.jpg?itok=gy8bV5zq
RB expands its e-commerce product portfolio in India

MUMBAI:  Reckitt Benckiser has expanded its e-commerce product portfolio by introducing Calgon 3-in-1 power gel water softener for washing machines and Airwick car fresheners to the Indian market. Calgon has been trusted to protect washing machines from limescale and dirt build-up for over 50 years...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/08/lz9iw949e.jpg?itok=v04NJU_8
MakeMyTrip launches new campaign with its brand ambassadors Alia & Ranveer

MUMBAI: MakeMyTrip, India’s leading online travel company has launched a new campaign, with its brand ambassadors – Ranveer Singh and Alia Bhatt, to encourage Indian travellers to choose and book from a wide range of alternative accommodations including Villas, Apartments, Homestays, Hostels,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/08/lz9iw949.jpg?itok=K-gjNaos
PVR Cinemas launches first property in Sri Lanka

MUMBAI: PVR Cinemas, the largest and most premium film exhibition company in India announced its entry into the Sri Lankan market with the opening of PVR Lanka at One Galle Face Mall, Colombo today. PVR in collaboration with the Shangri La Group introduces Colombo’s biggest entertainment...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/08/pg.jpg?itok=-QDGp3Yx
Seven Seas launches new campaign for Children's Day

In the run-up to children’s day, SevenSeas®, a heritage brand of Procter & Gamble Health Limited (formerly known as Merck Limited), launches a new campaign 'My Little Genius'. The campaign encourages parents to discover the true potential in their little one and celebrate it with the whole...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories