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Auto industry steps on the gas to lift festive season sales

NEW DELHI: India's automobile industry has had a bumpy ride these last few years. Add a global pandemic on top of that and the sector was completely stalled. However, with the onset of the festive season, the industry finally seems to be on the road to recovery.

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Covid2019 creates opportunity for used car market

NEW DELHI- Covid2019 battered the automotive industry in India with the demand for new cars and two-wheelers plummeted between March-May 2020. The month of April 2020 has gone down in the history of the country when not even a single car was except a few that were exported out of the country. The...

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Dentsu Impact, Maruti Suzuki launch 'Move Up' campaign

NEW DELHI: Moving up in life is a dream that is cherished by all. Bringing this insight to life, Maruti Suzuki has launched its latest campaign, ‘Move Up’, for its brand - the 2020 Dzire. Conceptualised and executed by Dentsu Impact, the creative agency from the house of Dentsu Aegis Network (DAN)...

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Print advertising registered 325% rise in avg ad volume per day in June: TAM AdEx

NEW DELHI: It seems that print media will soon be back on track as print advertising registered 325 per cent rise in average ad volume per day in June 2020 when compared to April 2020, cites the recently released data by AdEx India, a division of TAM Media research. The report highlights that the...

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Maruti Suzuki launches #BeLimitless Swift campaign to celebrate real-life heroes

Focusing on recognising heroes who have gone far and beyond across different walks of life, Maruti Suzuki India Ltd, the leading passenger car maker in India, has launched ‘Be Limitless’—a 3-part video campaign for Maruti Swift. The campaign for Swift is aimed at highlighting the stories of...

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