MAM

Grapes Digital wins digital mandate of Joy Personal Care, X-men

The agency will handle the social and digital presence.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/28/grapes_0.jpg?itok=7bVwctGM

MUMBAI: Grapes Digital, the full-fledged digital and marketing agency, has won the digital mandate of two leading brands of Kolkata-based RSH Global. Grapes Digital will be involved in the strategic approach of the digital activities for two of RSH Global’s leading brands - Joy Personal Care and X-men.

The agency will manage the social, creative and media aspect of these two brands. The mandate was awarded to it after a multi-agency pitch and will be handled by its Delhi team.

Speaking on this win, Grapes Digital founder Himanshu Arya said, “We are glad to add Joy personal care and X-men from RSH Global to our client list and the entire team is looking forward on building innovative and exciting campaigns. FMCG brands always have greater challenges as their target audience is vast, and we are glad to take this challenge and deliver it.”

Speaking on the partnership with Grapes Digital, RSH Global CMO Poulomi Roy said, “We were looking out for a digital agency that could creatively take our brand though forward in the digital space. In the pitch process Grapes digital’s approach made them a clear choice to partner with. They have done some really good work in the past for various brands. We are looking forward for a lot of cross category learning for them and hoping that as a team we deliver some interesting work in the FMCG sector.”

Earlier, in an interview with Indiantelevision.com, Poulomi Roy had revealed that RSH Global is planning to go big on digital with the latest range of its products releasing. The brand is looking towards targeting a slightly younger consumer base with its Revive range and has web sensation Mithila Palkar as one of the brand ambassadors.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/trumph.jpg?itok=7PBWiwx3
Namaste Trump: Bobble launches a series of GIFs, and Stickers expressing and celebrating ‘Modi-Trump’ and US – India relations

MUMBAI: India is all geared up to give United States President Donald Trump and his wife Melania a grand welcome. The historic trip is viewed as a step to further strengthen the US-India strategic partnership and highlight the strong and enduring bonds between the American and Indian people. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/next.jpg?itok=X-FYnWOb
NexBrand’s Brand Vision Summit honours brands

NexBrand’s Brand Vision Summit 2020, powered by Kamdhenu, was held on February 20 in Mumbai. The fifth edition of the event saw top names from India’s corporate and entertainment sectors being felicitated for their work through the year. This year, Brand Vision Summit had Anurag Thakur, MOS –...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/sachin.jpg?itok=tGnb3c7x
Luminous Power Technologies launches new social media campaign #BeExamReady

Luminous Power Technologies, a powerful and trustworthy brand with a wide range of innovative products in the power backup, home electrical and residential solar space, announces special #Be Exam Ready social media campaign with brand ambassador, Sachin Tendulkar.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/number.jpg?itok=oFRRPUEA
MX Player's integrated campaign #IsLoveComplicated reaches over 52 million Indians

On the occasion of Valentine’s Day, while most brands sought to highlight love stories that end with happily ever after, leading entertainment streaming platform - MX Player decided to bring to light the ‘reality’ of love in a modern day relationship.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/mm.jpg?itok=1Gbpl9W7
Reliance Entertainment appoints Prabhat Choudhary to head WWO

Reliance Entertainment has roped in noted marketing communications strategist, Prabhat Choudhary, to head World Wide Open (WWO), its in-house digital movie marketing & media buying arm.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/OK.jpg?itok=7U1u1l29
OK Tested all set for its first live event

NEW DELHI: OK Tested, ScoopWhoop Media's newest lifestyle video channel, is all set for its first live event, The Fam Fest 2020. As the name suggests it's not just a fan meet, it's a meeting of people that have supported ScoopWhoop Media on this journey to something so much more tangible than likes...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/bipin.jpg?itok=WYg21EUU
Bipin R Pandit’s 15th edition of Khumaar enthralls Mumbai audience

MUMBAI: Bipin R Pandit’s  musical extravaganza Khumaar that happened on Friday 14 February 2020 was a packed house show attended by 800 plus audience at the St Andrew’s Auditorium, Bandra, Mumbai. The valentine special show was dedicated to romantic songs.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/tata.jpg?itok=zcWGd6Qo
Tata Nexon EV takes experiential marketing to next level

MUMBAI: Tata Motors has partnered with Godrej L’Affaire, a luxury lifestyle experiential platform by the Godrej Group, to exhibit and demonstrate the capabilities of its recently launched Tata Nexon EV- India’s Own Electric SUV. The company will set-up an experience zone at the Godrej L'Affaire to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/trumph.jpg?itok=FKhv10vP
US PRESIDENT DONALD TRUMP WATCHES WION!

MUMBAI: While India is getting ready to say ‘Namaste Trump’ on the US president’s first state visit to the country, WION – India’s first International News channel is making news.  The detailed coverage by WION was even retweeted by President Donald Trump!

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required