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Delhi: RSH Global, a personal care company in the business of skin care products, under its brand name of ‘Joy’ today, launched a new range of product suitable for the sensitive skin of acid attack survivors, JOY Sensitive.
The growth of the digital medium in India, in the past few years, has been a stellar one. Currently standing at 400 million active users, the country is the second largest consumer of the internet in the world. The falling data prices and access to cheaper smartphones have led to more and more...
Joy Personal Care from RSH Global has kick-started this year’s summer campaign with a TVC to promote Joy Hello Sun - the sunscreen range of products with natural extracts. The TVC encourages women to embrace their inner self and rebuff public opinion regarding women’s beauty. The TVC has been...
In a significant move, the Broadcast Audience Research Council (BARC) India recently announced the integration of TV and out-of-home (OOH) TV viewership in its media workstation software. The decision will allow BARC India subscribers to get a comprehensive understanding of the overall viewership.
RSH Global, which owns Joy Personal Care and X-Men, has announced the appointment of Initiative—from the house of IPG Mediabrands, as its media agency of record.
