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Advertisers weigh in on effectiveness of BARC's integrated TV plus OOH measurement

In a significant move, the Broadcast Audience Research Council (BARC) India recently announced the integration of TV and out-of-home (OOH) TV viewership in its media workstation software. The decision will allow BARC India subscribers to get a comprehensive understanding of the overall viewership.

Television TV Channels Viewership
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RSH Global assigns media mandate to Initiative

RSH Global, which owns Joy Personal Care and X-Men, has announced the appointment of Initiative—from the house of IPG Mediabrands, as its media agency of record.

MAM Media and Advertising Account
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Joy Personal Care ropes in Mithila Palkar and Divyendu Sharma for new facewash TVC

Joy Personal Care from the house of RSH Global has launched a new TV campaign with Mithila Palkar and Divyendu Sharma to promote its range of face wash with natural extracts.

MAM Media and Advertising Ad Campaigns
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Grapes Digital wins digital mandate of Joy Personal Care, X-men

Grapes Digital, the full-fledged digital and marketing agency, has won the digital mandate of two leading brands of Kolkata-based RSH Global.

MAM Media and Advertising Digital Agencies
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Joy Personal Care goes heavy on digital media marketing for Revive

Joy Personal Care has always been different in its approach to marketing its products. Its advertisements tell stories that are worth listening to. Be it Bharti Singh’s body-positive ad, or Mouni Roy telling that beauty and brain make a combination not so rare; Joy has been pitch-perfect with its...

MAM Marketing Brands

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