MAM

Wunderman Thompson encourages consumers to work out while staying in

The campaign developed for Parag Milk Foods emphasises on the need to stay at home to stay safe

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/31/wunderman.jpg?itok=2bk6L6Zw

MUMBAI:   With India going into lockdown for a longer period, it has become even more difficult for health enthusiasts to continue their regular workout regime. Parag Milk Foods, for its sports nutrition brand ‘Avvatar’, had come up with a campaign encouraging consumers to continue with their daily health routine without stepping out. Conceptualised by Wunderman Thompson South Asia, this campaign emphasises on the need of the hour of – ‘Staying home to stay safe’.

Talking about this campaign Parag Milk Foods sr. VP strategy Akshali Shah said "We are surrounded with lots of negativity today, leading to only anxiety and fear in one’s mind. In these difficult times, one of the best ways to stay motivated is through a daily workout. A healthy body and healthy mind help to relieve stress and anxieties of everyday life. Also, the fitness, strength, and resilience achieved, help to protect us from both mental and physical illness. So, with little help from Avvatar and a little dedication from us, we can achieve that much-needed positivity which gives us the strength to fight back. As a responsible corporate social citizen, our aim was to encourage consumers to develop this habit of working out every day while staying at home and achieve their fitness and mental health goals."

Wunderman Thompson, India sr VP and exec business director Samarth Shrivastava further added, "For the moment, working out has just moved in. So, what do you do? You adapt. Our campaign objective was to drive that adaptability factor along with spreading the awareness of staying at home."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/watconsult.jpg?itok=smGapg7v
WATConsult partners with MindPeers to ensure mental well-being of employees

MUMBAI: Focusing on the mental well-being of employees is the need of the hour. Considering this as its highest priority, WATConsult has partnered with MindPeers a holistic science-based mental health tech platform. The brand is known to extend qualitative, affordable and measurable mental wellness...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/zee.jpg?itok=L046A_t4
'Shaadi Mein Zaroor Aana' As ZEE Biskope invites viewers for 'Lagan Utsav'

When it comes to occasions that bring the entire family together, few match up to the grandeur and togetherness of Indian weddings. Over the years, this grand event has been a part of countless Bhojpuri films and has brought families regaling in the festivities of life’s most important relationship...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Ogilvy.jpg?itok=fIVExEDv
Fevicol sends the people of India a message for Unlock1

As the lockdown eases gradually, Fevicol sends out a message of awareness to the people of India.  This message from Fevicol petitions people to be even more particular than before about wearing a mask and maintaining the social distance of 2 meters. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Sajid_Dadarkar-Ashwini_Vyas.jpg?itok=Fh6X5dus
IdeateLabs promotes Porus Jose as CCO

MUMBAI: IdeateLabs has recently appointed two senior creative directors to their team – Sajid Dadarkar and Ashwini Vyas. Among their various other responsibilities, the duo will be instrumental in charting a creative strategic roadmap for the agency and transforming the communication approach for...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Vikas%20Sharma.jpg?itok=qwMVNwWc
Magazines and in-app communication to promote Marriott's welcome-back discounts

NEW DELHI: The Covid2019 pandemic has led to many businesses within the country shut their shops completely, including the $22billion hotel industry. For the past two months, with stringent travel restrictions in place, the industry faced clumps of losses. However, as the lockdown starts easing,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/oppo.jpg?itok=BUTCOlrx
OPPO inspires people to push their limits with Finder Campaign

MUMBAI:  OPPO has partnered with English actor Eddie Redmayne, rock climber Alex Honnold and technology reviewer Marques Brownlee to inspire people to continue pushing their boundaries and strive for better. Conveying the spirit to explore more possibilities, OPPO’s latest Finder Campaign salutes...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/adidas.jpg?itok=szmf_lEQ
MANUSHI CHHILLAR JOINS TEAM ADIDAS TO EMPOWER MORE WOMEN TO FOCUS ON HOLISTIC FITNESS

Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge -- inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavor is fitness enthusiast and former Miss World 2017...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/olgate.jpg?itok=RwG6yDVM
Colgate launches “Dentists for me” - A Free Online Dentist Consultation

Colgate-Palmolive (India) Limited, the market leader in Oral Care has launched Colgate DentistsforMe.in - the first of its kind Teledentistry platform that brings you free access to Dentists from the comfort of your home.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/vikram.jpg?itok=AldUdgW7
Vikram Singh Gulia joins Amalgamated Plantations as MD and CEO

MUMBAI: Amalgamated Plantations Private Ltd (APPL), one of the leading Tea selling companies in Eastern India, welcomed Vikram Singh Gulia as MD and CEO to the board of its company.  With more than 33 years of experience in the Indian tea industry, Gulia has served for 32 years at Camellia Plc, UK-...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required