MAM
Report on Hindi News Viewership

Taproot Dentsu creates launch campaign for Firstpost’s print edition

The film takes a dig at the prevalence of sensationalism

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/29/taproot.jpg?itok=Id2VxOnc

MUMBAI: To launch the weekly print edition of Firstpost, the news, and media website/app from Network18, Taproot Dentsu, the creative agency from the Dentsu Aegis Network stable, has released a campaign that shows how digging deeper for the truth is so important, today more than ever.

The film takes a dig at the race for breaking news and the prevalence of sensationalism over incisive journalism. It is a dramatic take-down of modern journalism to show, by contrast, Firstpost’s comprehensive coverage of stories that need to be told and heard. The campaign has a TV and print leg to it.

Taproot Dentsu creative director Neeraj Kanitkar said, “The Firstpost weekly newspaper is a remarkable attempt at raising the bar for news reporting. While most other papers scramble from one story to the other, Firstpost gives every story what it really deserves – time. Thereby getting to the bottom of every story. The campaign capitalised on this distinct difference, which allows the Firstpost weekly newspaper to be the last word on the news.”

Network18 group brand advisor Rahul Kansal said, “We wanted to tell potential readers that our newspaper will offer an in-depth read in contrast to the breathless, superficial kind of news that has become the norm in the country. Rather than be preoccupied with breaking news in a half-cocked manner, we want to offer insights, analyses and well thought-through opinion. Taproot Dentsu responded with their usual brilliance and completely turned on its head, the usual paradigms in news. From rhetoric like 'breaking news' and ‘you read it here first’ to ‘proudly last’ and “last mover advantage.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/myglam.jpg?itok=OGpjoyxi
MyGlamm steps aboard as make-up partner of ‘Bigg Boss season 16’

MyGlamm announced that it is joining hands with Bigg Boss as its official make-up partner. The reality show is set to return for a thrilling season 16 on Colors with the theme "Game badlega, kyunki Bigg Boss ab khud khelega."

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/melorra_1.jpg?itok=8GFJUlTV
Melorra launches its festive campaign '#HarGharMelorra'

Mumbai: Melorra has launched its new ad campaign "#HarGharMelorra" to mark the beginning of festivities this season. It has already established itself as one of India’s finest every-day jewellery brands with a presence in over 26,000+ pin codes across India, the U.A.E., the U.S.A., the U.K., and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/virat_0.jpg?itok=T2vUnbus
Avas Living onboards Virat Kohli as a brand ambassador

Mumbai: Avas Living has roped in the former captain of the Indian cricket team, Virat Kohli, as their brand ambassador and has also added him to their client roster. The brand has rolled out a digital campaign on Instagram featuring the Indian cricketer. Virat chose Avas Living as his preferred...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/pulse.jpg?itok=uBdi94Ze
DS Group launches ‘Pulse Ka Pandal’ campaign on Dussehra

Mumbai: DS Group’s popular candy brand Pass Pass Pulse has launched an exciting campaign "Pulse Ka Pandal" to bring festivities from across the country on the digital platform this Navratri. The festive revellers can enjoy the Ram Leela in the North, the famous Dandiya in the West, and Durga Pujo...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/anushka_iyer.jpg?itok=A1wdvOlO
Weekend Unwind with: Wiggles founder & CEO Anushka Iyer

Mumbai: In this week’s edition of informal Q&As with industry executives through our Weekend Unwind series, we have Wiggles founder and CEO Anushka Iyer opening her heart and mind to us by sharing her nuggets on life and mantras to deal with the curveballs that life throws.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/aditi-school-girl.jpg?itok=sAh-2Y29
Industry asks: Is #StopTheBeautyTest a sign of regression and hypocrisy?

As the writer of this story, I don’t know if the recent “#StopTheBeautyTest” campaign by Dove is just blown out of proportion or it isn't. Dove, HUL’s soap brand, has been in India since the 1990s and one of HUL’s other products, Glow & Lovely (previously Fair & Glow) – a skin-lightening...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/7.jpg?itok=5JUPQmHu
ixigo rolls out new campaign with Jackie Shroff & Suniel Shetty

ixigo has roped in Bollywood celebrities Jackie Shroff and Suniel Shetty as the new faces of the brand for their campaign "#NikalLo." The campaign has been designed to create buzz and increase brand awareness ahead of the festive season and will be launched across television and digital platforms.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/asci-1.jpg?itok=R-0fmTdy
Asci names N. S. Rajan as new chairman

August One Partners director N. S. Rajan was unanimously elected as chairman of the board of governors of the Advertising Standards Council of India (Asci) on Thursday. The decision was taken at the board meeting following the 36th annual general meeting of the industry’s self-regulator.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/renault.jpg?itok=wrASmua6
Renault, Lemma & Yahoo launch a programmatic DOOH campaign

Lemma, a leading programmatic digital out of home platform, recently enabled the Renault Kiger campaign at airports with Yahoo as the demand side platform.

MAM Media and Advertising Ad Campaigns