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Benetton India launches #UnitedByVote campaign to show the power belongs to you

MUMBAI: United Colors of Benetton, with a strong legacy of creating impactful campaigns over the years and taking bold stands on causes impacting the society, recently introduced its new campaign in India for the National Elections titled UnitedByVote. The new campaign and initiative is another...

MAM Marketing MAM
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IPL 2019's ‘Game Banayega Name' campaign aimed at younger, contemporary audience

IPL is not only prominent for its matches but is also a platform for advertisers to make a mark, similar to the Super Bowl in the US. This year too, broadcaster Star India in collaboration with Taproot Dentsu has created a beautiful campaign which along with promoting the series also tells the...

MAM Media and Advertising AD Agencies
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Women's Day 2019: Top women execs on how brand activism is promoting gender equality

Gender stereotypes are as common as stones in our streets. A few of them are so seamlessly merged that people have actually started believing them as a part of the structure. The advertising world probably has been the most consistent in addressing the gender parity.

MAM Media and Advertising People
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Taproot Dentsu creates campaign for Discovery channel pack

To announce its bouquet rates of 9 channels at Rs 8, Discovery Communications India (DCIN) collaborated with Taproot Dentsu to deliver its ‘virtue of exploration’ as ‘the window to the world’ in a simple yet charming way.

MAM Media and Advertising Ad Campaigns
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Star Sports launches #BabySitting campaign ahead of the Australia’s Tour of India

Aptly setting the tone for a sensational ‘Summer of Cricket’ ahead, Star Sports, India has rolled out a TVC for the upcoming Paytm India v Australia ODI and T20 series.

Television TV Channels Sports

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