Signature Start Up TVC shows journey of celeb chef Nikhil Chib

Signature Start Up TVC shows journey of celeb chef Nikhil Chib


MUMBAI: The pursuit of their passions drives the pulse of today’s youth and they strongly believe that this element makes the biggest difference in their lives. - My Mark, My Signature is an online platform launched by Diageo to inspire talented individuals to convert their passion to a paycheck. It houses a series of ‘Signature Start Up’ stories of real life individuals who, driven by their dreams, passion and commitment have made their mark in various fields.

Through an amalgamation of such real life success stories, the platform also extends on-ground and online through masterclasses – a series of workshops which are conducted across the country with the passionate successful individuals who share their inspirational stories amidst people with similar dreams and aspirations.

The Signature Start Up platform has now launched its second TVC featuring the celebrity chef Nikhil Chib, who started off as an investment banker at Wall Street and later went on to find his passion in cooking, thus starting his first restaurant Busaba in 2001. With the launch, he gave Mumbai’s culinary curious lot a taste of the most authentic Southeast Asian cuisine. Kaukswe - Burmese curry noodles served with a plethora of toppings — became a household name among the city’s swish set. 

The TVC narrates the story of what inspired Chib to quit a stable job in New York and follow his passion for food which led to him winning the hearts of many Mumbaikars.

Diageo India executive vice president and portfolio head, marketing Amarpreet Anand says, “Today we have a generation who is very keen on following their passion and turning it into a successful career but they just need that one extra push or encouragement and a right platform. As a brand, Signature Start Up is trying to achieve what no other platform has done before. The brand wants to empower and inspire the millennials to follow their passion and make their mark in their chosen areas of interest or professions through these inspiring stories. Nikhil’s is one such real story and we hope it will strongly resonate with everyone who wants to make a mark.”

Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo plc. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black and White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell’s No.1, Smirnoff, Captain Morgan and Four Seasons.