MAM

SBI Life launches #PapaHainNa - MeraPapaFormula campaign for Father’s Day

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/11/sbi.jpg?itok=AgebHnBb

MUMBAI: SBI Life Insurance, one of the most trusted private life insurers in the country, today launched an interaction led campaign #PapaHainNa - MeraPapaFormula in the lead up to Father’s Day. The brand continues to celebrate fatherhood in a unique way by facilitating an interactive micro-site that gives fathers an opportunity to find out their ‘PapaFormula’ by selecting the personality traits that define them as a father. The interactive micro-site would subsequently create a personalized formula, which would be available for download in a musical video format, thereby providing an opportunity for fathers to share it with family, friends and their children on social media.

SBI Life’s #PapaHainNa - digital property launched in 2015, has been cherished by fathers across the country year after year. This father’s day the opening rollout of #PapaHainNa features popular playback singer Shaan in a musical video encouraging fathers to share their unique personality traits thereby decoding their special Papa formula.

Airing his thoughts on the occasion, Mr. Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life said, “Fathers have a peculiar way of expressing their love, over the years #PapaHainNa has tapped into various cultural nuances to celebrate the spirit of father’s love. ‘Mera Papa Formula’ as a concept leverages technology to take fathers on a journey for self-discovering their ‘Papa Formula’ and sharing it with loved ones through music. We encourage fathers from across the world to share their ‘Papa Formula’ with near and dear ones and hope this helps all of us to better understand fathers and truly appreciate their place in our lives.”

The campaign was successfully rolled out on SBI Life’s digital platforms such as Facebook, YouTube, Twitter and Instagram along with on-ground activation efforts further augmenting the campaign’s outreach.

Speaking the same, Rajiv Dingra, Founder and CEO, WATConsult said, “With an aim to celebrate Father's Day, we launched 'Mera Papa Formula’, an amalgamation of music and interactive tech, showcasing how every father has a unique Papa-Formula for their children. We have created a micro-site allowing fathers to find out a formula that define their traits as a father, thus enabling their extended families, friends or children to rejoice the precious and vital role played by fathers in nurturing the family."

On the launch of the musical video, Indian playback singer, Shaan said, “Unlike Mother's Day, Father's Day has recently started gaining momentum in terms of its popularity. I'm extremely thrilled to be a part of the #PapaHainNa campaign by SBI Life which focuses on new-age dads while addressing every father's unique style of parenting. Fatherhood is an amalgamation of learning and personal experiences throughout the course of one's life. With that being said, every father has his own unique formula which is what makes us dads special in our own ways. 

Over the years, SBI Life has recognized and acknowledged the responsibility taken up by fathers in providing for and protecting their children through its digital property #PapaHainNa. While in 2015, the campaign rollout included an emotional ballad paying tribute aimed at celebrating the Father-Child relationship, in the subsequent years campaigns such as ‘NayeZamaneke Papa’ (2017) and ‘HifazatkePitare’ (2018) went onto bolster the core messaging further – while ‘NayeZamaneke Papa’ featured new age fathers who are passionately involved in their children’s upbringing, ‘HifazatkePitare’ specifically focused on the protection element played by fathers in the lives of their children.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/rerer2.jpg?itok=0OIvZGLs
Is TV Still The Most Effective Ad Medium?

"TV not only remains the most effective medium - almost twice as much as the rest, making advertisers earn more money than any other medium - but it is also the most efficient in terms of retention rate." Television generates a higher ROI than the rest of the media in three of the four categories...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/godrej.jpg?itok=qx7OmHUg
Godrej Locks, VICE Media India unveil documentary on Home Safety

MUMBAI: On the eve of Home Safety Day today, Godrej Locks has collaborated with VICE Media India, to release an original documentary featuring different kinds of home safety experts, explaining what makes a home vulnerable and how one can protect themselves from the dangers of theft. This...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/citreon.jpg?itok=QLU9-ZCD
Citroën India launches #InspiredByChildren campaign on Children’s Day

MUMBAI: Citroën, part of the auto conglomerate, Groupe PSA has launched its latest campaign #InspiredByChildren, on Children’s Day. This digital campaign is the sequel of the #InspiredByIndia campaign, which saw an overwhelming response from participants. The campaign increased the Citroën follower...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/campaign.jpg?itok=A2amvGdg
INORBIT launches #TweetYourLove campaign

MUMBAI: #TweetYourLove by Inorbit mall was one such initiative that received a warm welcome by over 1000+ kids on Children’s Day. Inorbit in association with Save the Children India, an NGO that works towards the betterment of underprivileged kids, exercised this campaign urging people to show...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/art.jpg?itok=4j0N4kbu
Faber-Castell India announces annual offline campaign 'Art With Purpose 2019'

MUMBAI: After a successful run last year, Faber- Castell India announces their annual offline campaign “Art with Purpose, 2019”. The theme for this year is “The Sport that I Love”, encouraging participants to celebrate and pay tribute to a sport they feel passionately about.  

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/cup.jpg?itok=SeHcEWKE
CupShup joins hands with Oxfam India to support rights of tea plantation workers

India: CupShup - an independent advertising start-up, has joined hands with Oxfam India, to campaign for fair wages and better living conditions of tea plantation workers of Assam. Oxfam India is a non-profit organization fighting discrimination and working to improve the lives of vulnerable groups...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/Outbrain.jpg?itok=DVZOjugl
Dailythanthi and Outbrain sign native ad partnership deal

Outbrain, the world's leading discovery and native advertising platform on the open web, announced that it has signed a partnership agreement with Dailythanthi, the leading Tamil media portal with 9.47 Million Unique visitors a day and 42 million Page views a month.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/levis.jpg?itok=TRvMbk-N
Levi's celebrates equality with #ProudToBeMore Campaign

Levi’s has launches #ProudToBeMore campaign with the inspiring members of the pride community who have continued to defy the odds and accomplished more than what the society deemed worthy for them.  The stories capture the authentic journey of few brave people who believe life is much more than one...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/pizza.jpg?itok=jbDtrSfj
Pizza Hut launches first campaign with internet celeb Bhuvan Bam

MUMBAI: In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold & fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious range of pizzas.  Conceptualized by Creativeland Asia, the new TVCs have one of India’s most popular...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories