MAM

Savour McDonald’s falling fries in this new AR Instagram Game

The new AR game by McDonald’s in association with Swiggy marries food with tech.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/14/mcdonald.jpg?itok=ruJPFssr

NEW DELHI: In the era of social distancing, virtual interactions have taken a new shape and form to connect with each other. Providing a perfect solution to the lockdown woes, McDonald’s India North & East in partnership with Swiggy has launched an exciting AR game filter ‘Fries Down Challenge’ on Instagram that allows netizens to savour their favourite McDonald’s fries virtually. Adding to the excitement, users with maximum score will stand a chance to win exciting McDonald’s vouchers that can be redeemed on Swiggy*.

To try their hands on the most rewarding Instagram filter, users would need to select the filter from Swiggy’s Instagram page filters section or can search the “Fries Down Challenge” filter from the effects list in Instagram camera. Once they select the filter, tap to play, French fries will begin falling from the top of the screen and the tally will appear over the user’s head. Users will then have to catch the falling fries by opening their mouth to eat them. After the game, the AR filter will record the final score. 

Created by Nilgiri Social, the AR story filter has already taken Instagram enthusiasts such as Kusha Kapila, Heli Daruwala and others into a frenzy as they tried the filters and shared their score. 

The launch of the AR game by McDonald’s comes close on the heels of #FryItUpFridays – an exclusive, Friday-specific deal on the McDonald’s World Famous Fries. As part of this irresistible offer, anyone who places a McDelivery order via Swiggy, of/above a total of INR 350 (exclusive of delivery charge & taxes) on Fridays, gets a pack of medium fries free.

*Challenge available from 10 am to 8 pm on 14 August 2020 only

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/zooks.jpg?itok=t5OiJ39s
ZOOOK’s True Wireless In-Ear headphones Rocker Twins launched in India

ZOOOK True Wireless In-Ear headphones Rocker Twins has been launched in India by the pioneering French lifestyle brand known for its innovative range of consumer technology products. The premium yet affordable In-Ear Headphones come with the latest Bluetooth v5.0 technology and are compatible with...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/dhll.jpg?itok=ScJetQBS
DHL Partners with Sportskeeda for ISL 2020-21

NEW DELHI - DHL Express has signed the official sponsorship with Sportskeeda for Indian Super League 2020-21. The big-ticket football event in India, the Indian Super League got underway on 20 November 2020.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/hero.jpg?itok=b0xfQqsg
Hero Motocorp appoints Michael Clarke as COO

NEW DELHI: Hero MotoCorp has appointed global mobility expert Michael Clarke to the newly created position of COO, with the additional role of chief human resources officer (CHRO). Based out of India, Clarke will join Hero MotoCorp effective 1 January, 2021 and report to Pawan Munjal, chairman...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/vijay.jpg?itok=NPP_lFbY
ISL 2020: Hyderabad FC welcomes Vijay Sales as associate sponsor

NEW DELHI: Electronics retail chain Vijay Sales has come on board as Indian Super League (ISL) side Hyderabad FC’s associate sponsor for the 2020-21 season. The association will see Hyderabad FC sport the Vijay Sales logo on all of their match jerseys throughout the ISL campaign.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/bbbb.jpg?itok=99ytNoLi
Go the #MyBluKilometres way to combat pollution in Delhi-NCR

NEW DELHI: Come winter, and the capital and its surrounding environs are cloaked in a veil of smoke. People gasp as the AQI soars and particulate matter in the air reaches hazardous levels. Apart from stubble burning, the problem is further compounded by rising air pollution in the cities – from...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/tv.jpg?itok=RnW3j_a-
TVS Motor’s new app for customers to offer AR experience

NEW DELHI: TVS Motor Company has launched a mobile application TVS A.R.I.V.E, aimed at transforming customer experience of exploring two-wheelers.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/igl.jpg?itok=F0RWp_aG
Indian Gaming League (IGL) to host Call-Of-Duty Mobile Women’s Cup Tournament from 28th-30th November 2020

Indian Gaming League (IGL), the fastest-growing Esports platform is proud to announce the Call-Of-Duty Mobile Women's Cup from Saturday 28th-30th November 2020 at 6 pm. The tournament is an all-girls event to encourage the participation of girls in competitive ESports. The top 8 female players in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/roht.jpg?itok=PiImo3xj
WCRC names Rohit Ohri as India’s Inspirational Leader 2020

NEW DELHI: FCB India group chairman and CEO Rohit Ohri has been named India’s Inspirational Leader 2020 in advertising by WCRC. The virtual event of Inspirational Brands & Leaders that unveils India’s iconic and inspirational brands and leaders is slated for 28 November 2020. Besides leading...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/admitad.jpg?itok=c_bOKyTo
Admitad India drives sales worth Rs 17 cr during Diwali

NEW DELHI: Affiliate network Admitad India has witnessed high volumes of online purchases to the tune of 17 crores during the Diwali period. Indians are known to be festival shoppers, and the trend has continued even during the post-Covid2019 scenario. Over the years, several brands have taken to...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required