MAM

Paytm Launches “Kisi Ki Life Ka Paytm Bano” campaign during IPL

The campaign comprises of several films which will be featured across media

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/02/paytm.jpg?itok=G_FC_4cS

MUMBAI: Digital payments company Paytm has launched its brand new campaign ‘Kisi Ki Life Ka Paytm Bano’, showcasing how technology can be a potent ‘enabler' in people’s lives. The messaging is in sync with the brand’s vision of bringing banking and financial services to half-a-billion un-served and under-served Indians.

Timed with the IPL, the first film pivots around a cricketing scenario - A few children can be seen playing ‘gully cricket’ when a young boy hits a great shot but accidently breaks the neighbor’s window. The furious neighbour steps out and starts yelling at the children. In a curious twist of events, we see the bowler who has been hit for a six digitally transferring a significant 6000 rupees to the angry neighbour using the Paytm app. He goes on to say, “Uncle, aaj khidki todi hai, kal record bhi todega” (Uncle, he has broken the window today, tomorrow he will break records).

Another film of this series shows an elderly man standing in a long queue to pay his electricity bill. He seems visibly unsettled as his wife is locked out of the house but he cannot leave the line as it is the last day for bill payment. In an interesting twist, the bill cashier who has been witness to the old man’s distress, steps out and helps the old man pay his bill online on the Paytm app.

The new campaign consists of several such evocative yet light-hearted messages that will be highlighted in upcoming brand films. These films will be released across broadcast, online and mobile channels during the IPL – India’s biggest sporting event.

Paytm vice president Jaskaran Kapany said, “At Paytm, we firmly believe that technology is not merely about the benefits transferred to an individual, but also about the benefits transferred to the collective i.e society at large. Our new campaign aims to not only bridge the divide between the tech-savvy & the unfamiliar, but also to leverage the power of technology as an ‘enabler’ of the masses & make a difference in their lives. Our new brand thought of ‘Kisi ki life ka Paytm Bano’ embodies this philosophy & urges everyone to lend a helping hand to others. And what could’ve been a better launch vehicle for this new brand thought than the IPL, India’s greatest sporting event which has crores of Indians hooked on to it. We are confident that this new campaign will go a long way in strengthening the trust that crores of India’s have reposed in us.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/sale.jpg?itok=cZo8Lum7
E-commerce industry to spend an estimated Rs 2000 cr on marketing festive season sales

Festive season is the best part of the year for e-commerce companies and this year they have recorded 12 times growth in sales as compared to the past year despite the economic slowdown, industry insiders revealed to Indiantelevision.com. The e-commerce sector remained largely immune from the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/salon.jpg?itok=Uac18I5Y
Savlon Swasth India Mission marks Global Handwashing Day with #TheHiddenMonsters

MUMBAI: ITC’s leading hygiene and health brand, Savlon through its initiative Savlon Swasth India  Mission commemorates Global Handwashing Day, with a call for good hand hygiene habits. The brand introduced a video titled #TheHiddenMonsters that illustrates everyday actions which exposes young...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/jeans.jpg?itok=BiuGisT3
Bollywood Stars Rajkumar Rao, Rannvijay Singha and Sports icons Sunil Chettri & Gurpreet Singh, Launch the Spykar Vintage and Rare Denim collection

MUMBAI: Rannvijay Singha, Rajkumar Rao, Sunil Chettri & Gurpreet Singh unboxed the much-awaited Vintage & Rare Limited Edition Collection Jeans by India’s top fashion denim brand, Spykar.  The pre-launch campaign included a teaser release on social media to build curiosity and buzz around...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/spaces.jpg?itok=LQkyffji
This festive season, SPACES launches its second edition of the Rangana collection with a campaign inspired by traditional Indian art

MUMBAI: SPACES, Welspun India Limited’s marquee textile brand, has launched a unique campaign to introduce its limited-edition festive range - Rangana Collection. Having received great response from the consumers last year, the brand has introduced the collection again, with a variation. Known for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/urbanic.jpg?itok=Xvg9l7MR
Fashion Start-up redefines ‘The Ideal Body’ Trend with a Body Positivity Campaign

MUMBAI: Sony Pictures Networks India doubles the Joy of Diwali with their #AbIndiaAurBhiHappy offer for its premier channels,  Sony Entertainment Television (SET), Sony SAB and Sony MAXUrbanic, a European high-street brand, has taken upon them to introduce trends which embrace different shapes of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/titan.jpg?itok=V22KxKXX
Titan eyewear brings Ayushmann Khurrana on board as brand ambassador

MUMBAI: Titan’s eyewear business announces celebrated actor and national award winner Ayushmann Khuranna as the new brand ambassador. Khuranna will be endorsing all the three categories frames, sunglasses, and lenses and feature in upcoming multi-media campaigns for Titan frames and sunglasses.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/bob.jpg?itok=tUS6Pzcq
Inshorts curates interactive campaign for ‘Bard of Blood’

MUMBAI: Advocating that creative content in today’s time cannot be restricted to only text, English news app Inshorts has created a first-of-its-kind interactive campaign for the recently launched Netflix original ‘Bard of Blood’.  

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/fuller.jpg?itok=8e1Rczx_
Fullerton India launches a Pan India integrated campaign ~ Rishta Sammaan Ka ~ Redefining relationships and fulfilling dreams

MUMBAI: Fullerton India, one of the leading NBFCs with a pan India presence, today unveiled its customer centric campaign, which reflects its brand promise – Rishta Sammaan Ka. The comprehensive and emotional campaign is based on real life experiences of its customers.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/pantalooms.jpg?itok=b5HsNxHS
Pantaloon launches ‘Doston Wali Diwali’ campaign

MUMBAI: Pantaloons, India's fast fashion brand from Aditya Birla Fashion and Retail Ltd, gears up to celebrate the festival of lights with a heart-warming campaign ‘Doston Wali Diwali’. This thematic campaign is based on the premise that Diwali is always celebrated with loved ones and Pantaloons...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories