MAM

Pantaloons launches 'Doston Wali Diwali' campaign

The campaign is conceptualised by Ogilvy

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/15/pantalooms.jpg?itok=cLo5ooZs

MUMBAI: Pantaloons, India's fast fashion brand from Aditya Birla Fashion and Retail Ltd, gears up to celebrate the festival of lights with a heart-warming campaign ‘Doston Wali Diwali’. This thematic campaign is based on the premise that Diwali is always celebrated with loved ones and Pantaloons brings this custom to life by celebrating Diwali with friends who are like family. The 360° campaign is amplified across TV, print, outdoor, digital and radio. Additionally, all of the Pantaloons stores have come alive with festive-themed windows.

Talking about the new campaign, Pantaloons head of marketing and e‐commerce Ryan Fernandes said, “Diwali is one of the most important festivals across the country and it is the perfect occasion for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. Diwali is an occasion when a lot people buy new clothes and as a fashion retail brand, it is important for us to strengthen our connection with consumers at this time. Our campaign ‘Doston Wali Diwali’ re-enforces the celebratory mood and festive fervour as we present our rich ethnic collection that showcases the vibrant colours of Diwali. We are grateful to our consumers for the phenomenal response that we have received so far and we will continue to work towards creating enriching experiences that bring us closer to our consumers.”

Today, the youth from small towns move to bigger cities in pursuit of their dreams. As a result, they end up living away from their families. For them, friends are like family. Conceptualised by Ogilvy, the new commercial captures this insight beautifully with a story of friends who decide to celebrate the festival even before Diwali. The TVC showcases Pantaloons' new festive collection that is perfect for ‘Doston Wali Diwali’. 

Ogilvy Mumbai chief creative officer Sukesh Nayak said, “This Diwali we decided to celebrate the lives of doston wali family. The story beautifully brings alive the brand’s promise of partnering and styling the moments of change in the lives of our consumers.”

Pantaloons is constantly innovating designs, concepts and products by infusing the latest styles in its offerings. The latest Pantaloons Festive collection includes casual and ethnic dresses, brocade lehengas, printed and crop tops, festive kurtas, graphic tees, fashionable denims, smart chinos, printed shirts and lots more. Pantaloons, the stylish fashion destination, offers contemporary styles for men, women and kids as they as they head out to buy new clothes and accessories for the upcoming festive season.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/mankind.jpg?itok=gxU413Mo
Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new anthem

NEW DELHI: Motivating the citizens of the country to rise against the current tide of the ongoing pandemic, Mankind Pharma today launched an anthem which captures the true essence of the nation. Voiced by Padma Shri awardees Kailash Kher and Shankar Mahadevan, the newly launched anthem reinforces...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/watch.jpg?itok=3cP69pMe
Myntra partners with Movado Group to launch MVMT watches in India

NEW DELHI: Myntra, in a strategic partnership with Movado Group International today announced the launch of MVMT (pronounced as ’Movement’) watches on its platform. Founded in Los Angeles, MVMT watches mainly cater to new-age shoppers who are digital-savvy, with a motto that style shouldn’t break...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/sw.jpg?itok=iaJ4fcxt
Swaminathan Subramanian Joins Sterlite Power as Group Chief Human Resource Officer

Sterlite Power, a leading global power transmission player, today announced the appointment of Mr. Swaminathan Subramanian as the Group Chief Human Resource Officer (CHRO) of the company. In his role, Swaminathan will be responsible for leading the HR function across India and Brazil.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/publicis.jpg?itok=yJtBjly_
Ajay Gahlaut moves on from Publicis Worldwide

NEW DELHIL Ajay Gahlaut, CCO and MD of Publicis Worldwide, India (PWW) has decided to move on from the agency and pursue his passion on a personal front. He will be with the agency until mid-August and will ensure a steady handover to all concerned teams and clients.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/wave.jpg?itok=8v9fYIZD
Wavemaker India bags media mandate for Sun Pharma

Sun Pharma today announced Wavemaker India as its media partner. Wavemaker India will manage integrated media mandate for Sun Pharma in India. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/wunder.jpg?itok=BFzoQxE6
Wunderman Thompson Kolkata wins CenturyPly account for corporate & panel division

NEW DELHI: After a multi-agency pitch, Wunderman Thompson Kolkata, has won the CenturyPly account for the corporate and panel division. In addition to corporate, the mandate covers ply, board and a few other lines of business.  The multi-agency pitch process began on 3 October last year. The pitch...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/vikram.jpg?itok=fU1aVNZJ
Vikram Hemdev joins as COO of Laqshya Hyderabad Airport Media

NEW DELHI: Laqshya Media has got on board Vikram Hemdev as COO – Laqshya Hyderabad Airport Media Pvt Ltd (LHAMPL), the joint venture between Laqshya Media Limited and GMR group. Prior to joining Laqshya Media, Hemdev’s last assignment was with Times OOH as the business head – traditional out of...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/samasung.jpg?itok=1JnD6xlo
Samsung enhances contactless customer service offerings with new WhatsApp support

NEW DELHI: Samsung, India’s most trusted consumer electronics and smartphone brand, has started offering customer support through WhatsApp to provide prompt resolution to queries of consumers from the comfort of their homes. With this Samsung has strengthened its contactless customer service...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/puma.jpg?itok=zTLOXhHU
Puma expands experiential retail concept in India

NEW DELHI: Global sportswear brand PUMA today announced the launch of its entirely remodeled stores at Banjara Hills, Hyderabad and Pacific Mall, New Delhi. Spread over 4200 sq ft and 3800 sq ft, respectively, it seamlessly combines technology, sports and experiential retail under one roof. This...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required