Kartik Aaryan collabs with Disney+ Hotstar for #ItnaSabFreeKa campaign

Kartik Aaryan collabs with Disney+ Hotstar for #ItnaSabFreeKa campaign

The film, featuring the blockbuster star, humorously redefines the star-fan dynamic.


Mumbai: After emerging victorious in Asia Cup 2023, the excitement for ICC Men’s Cricket World Cup 2023 is palpable, with the entire nation rooting for Team India. As a run-up to the highly anticipated cricket tournament, Disney+ Hotstar has collaborated with the screen sensation, Kartik Aaryan, and released their ad film focusing on the platform’s ‘free on mobile’ offering of the tournament this year along with free first-class entertainment!

The film starring the blockbuster star turns the table on the relationship between the star and his fans in a funny, light-hearted way. In his quintessential style, Kartik Aaryan interacts with his fans only to find out that his limelight has been stolen by Disney+ Hotstar and its free content offerings of ICC Men’s Cricket World Cup 2023- and first-class entertainment such as Freddy, Brahmastra Part One: Shiva, Cuttputlli, Vikram and many others. The ad film is conceptualised by the internal Disney+ Hotstar team and directed by Rajesh Krishnan.

Talking about the collaboration, Disney+ Hotstar India head–marketing Sidharth Shakdher said, “We are delighted to collaborate with Kartik Aaryan for the ICC Men’s Cricket World Cup 2023 campaign for Disney+ Hotstar. His energy resonates with the spirit of the game, and together, we aim to elevate the cricket-watching experience for viewers across India. With this campaign, we want to reach our users in every nook and corner of India and provide them with first-class access to sports and entertainment.”

Commenting on this association, Kartik Aaryan said, “ICC Men’s Cricket World Cup is more than just a game for me, it’s an emotion for me and I believe for everyone globally. I am excited to be associated with Disney+ Hotstar to celebrate ICC Men’s Cricket World Cup 2023 and there’s more - Disney+ Hotstar is offering first-class free entertainment, this makes it a double celebration for all of us.”

Team India begin their ODI World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October adding another thrilling chapter to the ‘Greatest Rivalry’.

Tune in to Disney+ Hotstar to stream the ICC Men’s Cricket World Cup 2023, LIVE and free on mobile. It will also broadcast LIVE on the Star Sports Network.