MAM

Havas Media bags media duties of Bajaj Allianz Life Insurance

Chandramohan Mehra

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group. 

The account size is estimated to be upwards of Rs 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, managing partner of West and South, Havas Media India. 

Led by Bajaj Allianz Life Insurance MD and CEO Tarun Chugh, the company began operations in 2001 and today has a pan-India presence of 759 branches. It is headquartered in Pune, India. 

Bajaj Allianz Life Insurance chief marketing officer Chandramohan Mehra says, “To offer differentiated yet relevant proposition to our customers, we have embarked on a brand re-orientation journey. We will rely on deeper customer insights and data-driven actions for a holistic brand transformation. Agility and consumer-centric mindset from our teams and partners will be key to our deliveries. We look forward to a long and mutually beneficial relationship with Havas.”

The comprehensive life insurance solution covers a range of services, operating through participating, non-participating, and linked segments. Bajaj Allianz Life Insurance also launched digital branches through Mosambee, a handheld device that offers the services of a mobile branch and assists customers with an entire range of customer services. Currently, Bajaj Allianz has a strong life insurance portfolio and caters to all kinds of customer needs from ULIPs to child plans, from group insurance to health insurance. Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Limited (formerly part of Bajaj Auto Limited) owned by the Bajaj Group of India and Allianz SE, a European financial services company. The joint venture incorporates global expertise with local experience. 

“At play will be Havas Media Group's integrated media skills centred on digital and our 'Meaningful Brands' framework which will together map the brand chart for Bajaj Allianz. According to our research, brands that are meaningful enjoy 80 per cent higher intent of repurchase in the insurance industry. We look forward to a successful collaboration," adds Havas Media Group India managing director Mohit Joshi.

Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Limited (formerly part of Bajaj Auto Limited) owned by the Bajaj Group of India and Allianz SE, a European financial services company. The joint venture incorporates global expertise with local experience. 

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