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A blessing in disguise for broadcasters

The Coronavirus pandemic and the consequent decision to suspend shoots from 19-31 March have proved to be a blessing in disguise for broadcasters. With major shut down of malls, theatres, schools, colleges etc., people are restricting themselves within the narrow confines of their homes, spending...

Television TV Channels Viewership
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Havas Media bags integrated media duties of ACC Cement

MUMBAI: Havas Media has bagged the integrated media mandate of ACC Limited. ACC Limited is one of the largest producers of cement and ready mixed concrete in India. Headquartered in Mumbai ACC has set a benchmark in cement and concrete technology and has earned the country's trust and goodwill...

MAM Marketing MAM
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Corona impact on IPL: Brands take a wait-and-watch approach

MUMBAI: Three weeks into India’s biggest cricketing event, Indian Premier League, brands and sponsors are re-looking their strategy amid the outbreak of coronavirus. The virus that first appeared in the Wuhan city of China has spread to over 46 countries and entered India earlier this month. Around...

Television TV Channels Sports
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Industry hopes pinned on a better 2020 for mainline advertising

2019 was a mixed bag of opportunities and challenges for the advertising industry. Television primarily witnessed a great drop in its growth with an ambiguous first quarter because of the new tariff order and a slow final quarter because of the economic slowdown.

Specials Year Enders
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Havas Media bags digital duties of Piramal Enterprises' consumer products division

MUMBAI: Havas Media has bagged the digital duties of Piramal Enterprises Ltd's (PEL) Consumer Products Division. PEL is one of India's large diversified companies with presence in Pharma, Financial Services and Healthcare Information Management. The pitch was jointly won along with Havas Group’s...

MAM Media and Advertising Account

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