MUMBAI: Three weeks into India’s biggest cricketing event, Indian Premier League, brands and sponsors are re-looking their strategy amid the outbreak of coronavirus. The virus that first appeared in the Wuhan city of China has spread to over 46 countries and entered India earlier this month. Around...
2019 was a mixed bag of opportunities and challenges for the advertising industry. Television primarily witnessed a great drop in its growth with an ambiguous first quarter because of the new tariff order and a slow final quarter because of the economic slowdown.
MUMBAI: Havas Media has bagged the digital duties of Piramal Enterprises Ltd's (PEL) Consumer Products Division. PEL is one of India's large diversified companies with presence in Pharma, Financial Services and Healthcare Information Management. The pitch was jointly won along with Havas Group’s...
The advertising and marketing industry at the first edition of Tele-Wise Tamil urged the industry to look at TV and digital as two wheels rotating around one axis. They emphasised that the growth of television in any market can’t be calculated without considering that though being invented as...
MUMBAI: Havas Media, India has bagged the integrated media duties of British Council Examinations and English Services India Pvt Ltd, a subsidiary of British Council, UK, specialising in international cultural and educational opportunities with presence in over 100 countries. The mandate includes...
