MAM

'Ghar ka Pehredar' – says Asian Paints' new TVC

It has been created by Ogilvy

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/02/ap.jpg?itok=tx_6mumF

MUMBAI: Given the current Covid2019 situation, Asian Paints used its expertise and deep understanding of home hygiene to meet the new, non-negotiable hygiene need of our times - sanitisation. The brand launched its first hand and surface sanitizer, Viroprotek in May 2020 and in continuation has now launched the product's first television commercial. Asian Paints seeks to be the trusted sanitization partner to its customers with Viroprotek and aims to cement relationships with homes, bringing joy, assurance and peace of mind to homeowners.

The TVC is set in the backdrop of consumers trying to go back to everyday life post the relaxation of the lockdown.  It show how people have become conscious of what they touch. It’s all about sanitising and making things germs free for loved ones. The film highlights how a mother sprays Viroprotek on the fridge to make it germ-free, a father takes the Viroprotek sanitizer with him to office and how families sanitize every family member and parcel that comes from outside.  Viroprotek is also showed being used on furniture and other spaces that we often touch in and around the house. The voiceover is from the point of view of Viroprotek who strives to protect and care about everyone at home like a responsible family member. The campaign launched with Viroprotek TVC, will have ideas across social and digital platforms to position the brand as the 'ghar ka pehredar' or the 'Guardian of the home'.

Asian Paints Limited MD & CEO  Amit Syngle said, “Customer-centricity is at the heart of Asian Paints. We intend to deliver products that matter to the consumer. Currently the health and hygiene space is the most relevant one. So after launching Royale Health Shield, we now seek to address the growing requirement of hand and surface sanitizers with Viroprotek. Just as consumers strive to protect and care about everyone at home, Viroprotek promises the same. Hence, the idea for the film comes from our customers and their behaviour at home. From sanitizing our most exposed body parts i.e. our hands and feet, to ensuring everything around the house is germ-free; Viroprotek is a responsible and the ideal pehredaar of your home.”

Ogilvy India chief creative officer Sukesh Nayak said, “From taking care of every home to taking care of people living in those homes. ViroProtek Sanitizers from Asian Paints will proudly stand for the safekeeping of every home.”

Watch the new Viroprotek TVC on the link below:

Viroprotek channel - https://www.youtube.com/watch?v=rdeCA-B_Vvk

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/badshah.jpg?itok=NphQC55M
Badshah's fake views controversy highlights influencer marketing inadequacies

NEW DELHI: Bollywood rapper Badshah has come under scrutiny for allegedly buying fake views for one of his music videos. This has, once again, opened up the debate on the ‘fake followers’ strategy prevalent in the social media landscape and how celebrities and influencers are highly involved in...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/airport-advertising.jpg?itok=U31-RYm3
Airport advertising makes a comeback with Times OOH new campaign 'The Runway Restart'

NEW DELHI: As airports resume functioning, Times OOH has started airport advertising with a new campaign The Runway Restart. The Runway restart is a key moment for the aviation industry and for brands for whom advertising at airports has been an ideal medium to reach the premium NCCS-A audiences of...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/info.jpg?itok=aN48RP7h
74% of respondents will continue to make purchases via contactless mode: MasterCard report

NEW DELHI: As communities begin to slowly reopen, business owners and the consumers they serve are entering unknown territory, navigating the new normal, living with precautions. During these times, contactless and other forms of digital payments have emerged as the healthiest way of making...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/happy.jpg?itok=MgBSg26k
Brands join moment marketing with Janmashtami creatives

NEW DELHI: Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this week they are celebrating lord Krishna’s birthday aka Janmashtami.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/lo.jpg?itok=IzbnFGb-
Indigo Consulting Wins L'oreal Paris digital mandate

NEW DELHI: L’Oreal Paris, awards Indigo Consulting, Publicis Groupe’s digital marketing and business transformation company, with its complete digital marketing mandate. The account was won following a multi-agency pitch. As a part of the mandate, Indigo Consulting will drive key agendas for the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/mee.jpg?itok=NLhOPQSc
Mee Mee celebrates World Breastfeeding Week 2020

Mee Mee, a baby care brand under the group of Me N Moms retail stores, is driving the communication through their campaign. This year, their central campaign, #FromOneMotherToAnother, brings to the forefront emotional and thought-provoking insights to draw the audience’s attention and create...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/vivek-vishal.jpg?itok=tOxjd_D3
DDB Mudra Group wins IMC mandate for MMTC-PAMP

NEW DELHI: DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, India’s top refiner of gold, and other precious metals. As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal Worldwide, while media planning for the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/amazon.jpg?itok=bzRLEb7I
Amazon Sellers India tells ‘Itna aasan Hai’ with latest campaign

NEW DELHI: Amazon India launches its seller driven campaign ‘Itna Aasan hai’. This three-ad campaign is conceptualised with the intent to communicate to existing and prospective sellers who are not on the platform, how easy and simple it is to sell on Amazon.  Conceptualised by  Ogilvy, the ‘Itna...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/mad.jpg?itok=k_2vsMfI
Madarth announces 5 new client wins amidst the COVID lockdown

Madarth, a fast emerging branding, advertising, design, and digital boutique agency based out of Chennai, has onboarded five new clients from diverse sectors, ranging from F&B to digital payments to health and wellness. Sree Annapoorna Foods, PhonePe, Puli-mark-Shikakai, Musli Power, and...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required