MAM

Airbnb in collaboration with the City Place of Jaipur unveils latest Campaign film

Jaipur’s Royal Family becomes Airbnb’s first Royal Hosts, listing their family home, the City Pala

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/19/airbnb.jpg?itok=UT8knRpc

MUMBAI: The 300 year old City Palace of Jaipur, home to Jaipur’s Royal Family, has played host to numerous guests over the centuries. From November 23, 2019, the Gudliya Suite at the City Palace will become accessible to outside guests, and will be able to be booked for the first time ever on Airbnb, with His Highness Maharaja Sawai Padmanabh Singh becoming the first Maharaja to offer a stay at his palace on Airbnb, in order to help support the women’s empowerment initiatives of the Princess Diya Kumari Foundation.

Steeped in history, and located in the heart of Jaipur, capital of the Indian state of Rajasthan, the City Palace is one of India’s most iconic buildings. Guests will be able to book and stay in the luxurious Gudliya Suite, located within one of the private sections of a royal palace that, until now, has been used for the royals and their special guests. The Suite includes its own lounge, kitchen, luxurious bathroom and private, indoor swimming pool.

Guests will truly get to experience what it’s like to live like royalty.  A practical and down-to-earth modern Royal, the host is the dapper, polo-playing 21-year old Maharajah, Padmanabh Singh, who succeeded his grandfather in 2011 as the Maharaja of a land his ancestors have ruled for nearly a thousand years.

Built in 1727 by Maharaja Sawai Jai Singh II, the founder of the city of Jaipur, the City Palace exemplifies the best of 18th century Rajput architecture with and other architectural influences of later periods. The interiors contain ornate chambers, large and airy reception halls, crystal chandeliers, gilded wall decorations, intricate carvings and in addition to the royal residence, the sprawling palace complex houses a large, internationally recognised museum. Notable visiting dignitaries have included Bill Clinton, Prince Charles and Jackie Kennedy, among others.

Guests of the Gudliya Suite at the City Palace will be provided an inspiring journey into the rich history, cultural heritage and artistic traditions of Jaipur’s royal family. Guests will be looked after by a private butler and guide who will arrange curated city experiences including shopping tours, guided walks through local museums and other excursions.  Authentic Rajasthani meals may be enjoyed on a terrace offering an amazing view of the surrounding Aravalli hills and forts overlooking the palace, and peaceful afternoon tea can be had in the company of the resident peacocks who live in the Palace’s lush gardens.

Along with this, Airbnb in collaboration with the City Palace of Jaipur launched a video which captures His Highness Maharaja Sawai Padmanabh Singh welcoming guests to his home to experience royalty like never before. The campaign film beautifully captures the essence of the opulent City Palace of Jaipur and the ancient traditions of the royal family. The new digital campaign film by Airbnb highlights the brands commitment and emphasis on constantly redefining the way people travel. Offering 7+ million unique places to stay including over 4000 castles, Airbnb has pioneered experiential travel creating magical stays for over half a billion guests. Additionally the brand has associated with leading Hindi Cinema celebrities such as Karishma Kapoor, Parineeti Chopra, Gauri Khan and Mandira Bedi along with a few luxury Influencers.  

Storyboard: The new digital film is a reflection of an inspiring journey into the rich history, cultural heritage and artistic traditions of Jaipur’s royal family. The film beautifully captures a glimpse of Jaipur’s most treasured architectural icon, the city palace complex which is designed with a seamless blend of Rajput, Mughal and European architectural influences. The film shines the spotlight on a crimson-yellow façade, manicured lawns make way for ornate dining halls, sandstone walls painted in gold dust, intricate carvings and a museum dedicated to the family’s private collection of handmade carpets and treasured manuscripts. The video unfolds with His Highness Maharaja Sawai Padmanabh Singh inviting guests to experience the 300 year old City Palace of Jaipur on Airbnb and dive into the stories that each corner of the palace has to share. Airbnb’s brand philosophy of ‘Belong Anywhere’ coincides with the riveting stories of the royal family who have inspired many, this collaboration specially focuses on supporting women’s empowerment with the proceedings of the bookings going to the Princess Diya Kumari Foundation.

“I am thrilled that my family and I are partnering with Airbnb to bring the splendour of Rajasthan to life for travelers from around the world. My own travels with Airbnb have made me feel very welcome in new cities and cultures, and I am happy that the experience of quintessential Indian hospitality will be shared with others.” stated His Highness Maharaja Sawai Padmanabh Singh.

The Palace has never been available to be booked by outside guests before. Proceeds from each booking will go to the Princess Diya Kumari Foundation, a nonprofit dedicated to supporting rural women and artisans in Rajasthan.  For the remainder of 2019, the Gudliya Suite, priced at $8,000 per night, will be available to book on select nights at a special inaugural offer of $1,000 USD per night, with Airbnb paying the balance amount for each booking as a contribution to the Foundation. From January 1st onwards, the Suite will be available for guests to book at the full $8,000 USD rate.

The Gudliya Suite will be available for stays starting November 23. To make a booking, guests can visit airbnb.com/CityPalaceJaipur as of now.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/OneCulture%20Raps.jpg?itok=tKTCyfa8
OneCulture Raps its way to Redefine the Work Culture for Millennials

New Delhi, 6th December 2019: OneCulture, a unified co-working space with various amenities for corporates and professionals, collaborates with the new-age rap artist, Karma. The rapper based in Doon is known to stir a buzz amongst the crowd as he acknowledges societal and social concerns through...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/Mondelez_800.jpg?itok=JKzLBf46
Mondelēz International Releases its First-Ever global State of Snacking™ Report Explores the Rise of Snacking in India

INDIA  - Mondelēz International recently announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining the role snacking plays across the world, including India, in meeting consumers’ evolving needs: busy modern lifestyles, the growing desire for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/adidas_FC.jpg?itok=HR0V1Yom
adidas launches campaign inspired by Real Kashmir FC fans

Inspired by the support that Kashmir Football Club gets from its rivals’ fans, global sportswear giant adidas and Real Kashmir FC together unveiled the new design of the club’s 2019-2020 home jersey. They have dedicating it to fans of the club. The new colourways are an ode to the Unreal Fans of...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/oppo.jpg?itok=Ozwhz1eG
OPPO announces extension of its partnership with International Cricket Council till September 2023

MUMBAI: OPPO, a leading global smartphone brand, has announced the extension of its partnership with the International Cricket Council (ICC) for another 4 years, up-till September 2023. Under the partnership, OPPO will continue to remain the official Mobile Handset and Headset partner of ICC and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/lazypay.jpg?itok=E1yvMrJZ
LazyPay launches new campaign #LazyPayHaiTohSortedHai

MUMBAI: LazyPay, PayU India’s consumer lending platform and India’s most popular Pay Later option, today launched its new digital campaign ‘LazyPay Hai Toh Life Sorted Hai’. The campaign, to connect with today’s consumers, takes an unusual route and uses cases to highlight the convenience that...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/zee.jpg?itok=JTXU8rub
The Advertising Club announces MARQUEE AWARDS 2019 celebrating marquee brand stories

MUMBAI: The global marketing and brand building paradigm has over the years evolved to encompass contemporary platforms, break through mediums and the dynamic digital ecosystem. The India marketing and advertising industry has also played a pivotal role in driving this change.  Such game changer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/madinson.jpg?itok=aXytOZwr
Madison Media Group elevates Vinay Hegde as chief buying officer

MUMBAI: Madison Media has announced the promotion of Vinay Hegde as chief buying officer. He will report to Amol Dighe, CEO, Madison Media Ultra and head of investments. Madison Media’s buying teams across offices will now report to Hegde. Hegde takes over from Neelkamal Sharma, who has decided to...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/ashi.jpg?itok=Tsf5uR4U
Ashish Bhasin bags ‘South Asia Agency Head of the Year’ title at Campaign South Asia Awards 2019

MUMBAI: Dentsu Aegis Network (DAN) CEO APAC and Chairman India Ashish Bhasin has won ‘South Asia Agency Head of the Year’ Titles at Campaign Asia-Pacific's Agency of the Year Awards for the fourth time. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/hite.jpg?itok=M5kb2sVs
White Rivers Media Ranked 27th Fastest Growing Company in Deloitte Tech Fast 50 India 2019

MUMBAI: White Rivers Media, one of the fastest growing Indian independent digital marketing agency, today announced that it ranked 27th on the Deloitte Tech Fast 50 India 2019 list. This is a ranking of the 50 fastest growing tech, media and communications companies in India. Rankings are based on...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories