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Online majors are biggest spenders on TV, says a global report

MUMBAI: Some of the biggest tech giants are the biggest spenders on TV.Figures from around the world show the extent to which online businesses are now investing in TV advertising.

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MTV India to aid Airbnb break away from commoditised travel, says exec Bajaj

Airbnb, a community-driven hospitality company, announced the launch of its #LiveThere online contest, which appeals to spirited travelers who seek unique travel experiences whether it’s via music, adventure, culture or fashion.

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Publicis' co Starcom wins Lenskart media duties

MUMBAI: Starcom, a Publicis Media company, has won the media duties of the eyewear retailer Lenskart. Lenskart has growing business that reaches out to over 1, 00,000 customers a month via a combination of a strong online business as well as ‘home check-up' service. As per industry estimates, India...

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SRK rediscovers commomer's life via Airbnb

NEW DELHI: There is no place like home to disconnect from the outside world, and spend some time with oneself. And if it is a place where one can live like a local and not a star, then it is idyllic. Bollywood star Shah Rukh Khan,who went on vacation to Los Angeles, is known for constantly looking...

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