MUMBAI: Aaj Tak is launching a new TV campaign called ‘Mobile Aap’ as a part of its existing Aankhen Khol De campaign. Conceptualised and created by the renowned Bollywood film maker and expert ad maker Pradeep Sarkar, the new TVC features leading Bollywood celebrities Soha Ali Khan and Kunal Khemu.

The entire campaign emphasises on how Aaj Tak has played an important role by bringing forth some interesting facts that are eye openers for its viewers. It alsoshowcases the real picture to the entire nation. The impact of the channel has been so strong among its viewers that even misleaders of the society fear of being caught on Aaj Tak Cameras.

In the short black and white commercial Kunal Khemu and Soha Ali are playing the role of King & Queen. Both the king and queen are enjoying clicking selfies, when they suddenly hear the noise of force. Their soldier comes and tells them that the noise is of a marriage procession. But after some time the real force enters. This is when the queen tells the king that if you would have downloaded the AajTak mobile application, we would have got the correct information.