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Only one-third of govt ads went to electronic media

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NEW DELHI: A sum of Rs 340,52,61,236 was spent on advertisements in the electronic media by the Directorate of Advertising and Visual Publicity on behalf of various Ministries/Departments of the Government for advertisements during the current year.

Of a total of Rs 992,46,45,257 spent so far, the major share of Rs 545,60,50,506 has gone to the print media. The Parliament was told that Rs 92,51,00,816 was spent on outdoor publicity (hoardings etc).

Printed Publicity material cost totaled Rs 9,48,28,635 and Rs 4,34,04,064 went into exhibitions.

The Ministry/Department-wise break-up of expenditure in respect of the advertisements released through the above Media Vehicles is available on DAVP’s website under head 'Newspaper' and sub-head 'Reply to Rajya Sabha Question -› Annexure of Question No.- 880’.

The DAVP has seven empanelled impact assessment agencies which can be used by the client ministries according to their requirement.

Also read:   Over Rs 149 million spent on govt ads post-DeMo

No proposal to bring news portals under PRB or PCI Acts

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