MAM

Dentsu Webchutney emerges as India's most awarded agency at Cannes Lions 2019

The agency leads by a distance scoring 33 points in the tally

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/22/Ashish%20Bhasin.jpg?itok=CYCQCnai

Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, has taken a lion’s share in India’s awards tally at Cannes Lions 2019. With 17 shortlists, 1 Silver and 5 Bronze Lions in its kitty, the agency has scored 33 points and has become the most successful agency from India at the international festival of creativity.

Dentsu Webchutney’s winning trinity at Cannes was led by its rib-tickling innovation campaign for Swiggy- ‘Voice of Hunger’ that ruled Instagram for an entire fortnight (1 Silver and 2 Bronzes across Direct, Social & Influencer and Mobile). It was ably backed by Flipkart’s Hagglebot: a technology breakthrough launched during 2018’s Big Billion Days (2 Bronzes in Brand Activation and Creative E-Commerce), and ‘URI: Code Name URI’, an unexpected hack to fight piracy for the film, which went on to become a runaway hit (1 bronze in PR).

It is pertinent to mention here that all three campaigns, unlike the trend we usually see at Cannes Lions from an Indian perspective, are far from ‘Causevertising’. On the contrary, they were real, effective pieces backed by real client budgets that produced the core marketing metrics needed before having any award behind its name.

Sidharth Rao, co-founder and chief executive, Dentsu Webchutney said, “It’s been a fantastic week to put it mildly. Advertising has been too focused on changing its sub-brands, ‘digital’, ‘mainline’, rather than expanding the scope of what’s possible with what we do. We’re front and centre with marketing teams, and we collectively define charters in the same room with their advertising agencies, both are going to be under pressure to grow their brands. Keeping advertising as one part of the marketing function and finding its most effective, creative outlet is our core takeaway as an ad agency here today.”

Ashish Bhasin, CEO Greater South and chairman and CEO India, Dentsu Aegis Network, said, “What a remarkable performance we have had at Cannes this year! I am absolutely overjoyed with our 19 shortlists and 6 Lion wins and I congratulate Dentsu Webchutney and Dentsu Impact for this extraordinary performance. DAN is going to stay digitally ahead and be creatively led and this is only the beginning. Having built our business leadership and Digital leadership and then leading at Goafest for Abby’s and at Kyoorius, it feels great that our Digital Agency led India at Cannes Lion 2019. This is a new benchmark and perhaps also signals the beginning of the end of legacy creative agencies that are struggling to adapt to the changing environment. Dentsu Webchutney has really made me proud of their achievements particularly because their awards were won on real work, for large new age clients like Flipkart, Swiggy and Uri.” The success at Cannes Lions for Dentsu Webchutney comes barely a fortnight after their stellar performance at the recently concluded Kyoorius Creative Awards, where it had once again triumphed over India’s legacy creative agencies, and the ABBYs where it had emerged as the lead agency too.

For the record, with 19 shortlists for Dentsu Webchutney and Dentsu Impact, Dentsu Aegis Network India has secured the top position in India tally at Cannes Lions 2019.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/26/img_26012021_155913_800_x_800_pixel.jpg?itok=9kC2J0li
This Republic Day, Godrej celebrates India’s transformation through a digital film

New Delhi: The Godrej Group has come a long way, ever since it first came into existence 123 years ago. As India marks its seventy second Republic Day on Tuesday, the Indian conglomerate released a video campaign to celebrate its emotional connect and oneness with the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/26/zi.jpg?itok=--0eQjAi
Zivame pushes saree shapewear in its new spot

Zivame, an online lingerie store, continues its differentiated approach to bring to life real issues that women face with intimate wear, with humour and quirk.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/havas.jpg?itok=YzjS8PRz
Havas Group India launches an internship program ‘Havas Spark’

NEW DELHI: Havas Group India has rolled out a unique internship opportunity for freshers to help add a spark to their careers. The program titled ‘Havas Spark’ is intended to provide bright and talented interns, educational and career development opportunities through practical experience in a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/cik.jpg?itok=BecNELYz
Colgate Vedshakti collaborates sand artist Sudarsan Pattnaik

NEW DELHI: Colgate-Palmolive (India) Limited has collaborated with Padma Shri awardee and internationally acclaimed sand artist from Odisha, Sudarsan Pattnaik, to create a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/iamai_0.jpg?itok=w2QAjbAc
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards

Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/grofers.jpg?itok=y6HX7PE2
Grofers makes grocery shopping exciting with the fifth edition of its Grand Orange Bag Days sale

NEW DELHI: To educate the country about the fifth edition of the semi-annual “Grand Orange Bag Days (GOBD)” grocery sale, Grofer launched a robust marketing campaign that includes television commercials, print advertisements, radio spots, influencers, and digital marketing spread. The two-film...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/vmly.jpg?itok=s1Ef54Ak
VMLY&R Commerce Encompass launches in India

NEW DELHI: As 2020 wound down VMLY&R and Geometry joined forces to launch VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global commerce offerings. Led by global CEO Beth Ann Kaminkow, it will operate as a distinct company within...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/glance.jpg?itok=q3NZ33ZR
Ye Glance Hai: Glance Unlocks Power of Lock Screen Based Content with its Latest Campaign

Glance, the world’s leading screen zero platform which provides digital content on the lock screens of smartphones, has today announced the launch of its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/nirmala_sitharaman.jpg?itok=Ad7dydqh
What marketers and agencies are expecting from the union budget 2021

NEW DELHI: After a massive slump in the economy that 2020 brought in with its unprecedented and uncertain nature, headlined by the Covid-2019 crisis, industries are once again trying to put their heads up. The road to recovery looks quite challenging from here, however, they are playing their bets...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required