MAM

×

Creativity, Innovation and Empowerment set the tune for Day 3 at Goafest 2019

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/13/Jaideep-Prabhu-Navi-Radjou.jpg?itok=HHu4gdh8

Goa: The third day of Goafest 2019 opened with high-power sessions that focused on three tenets of the advertising and marketing industry - creativity, innovation and empowerment. Flagging off the day was the Keynote session by Ross Jauncey, Head of Create with Google. Highlighting the ability of creativity to transform, Ross Jauncey said: “We have never seen a more amazing time to be in world creativity. Today, we need creative minds who can march into the unknown.”

He relayed the audiences with various campaigns such as Kupu by Colenso BBDO in New Zealand which was developed to connect with consumers using an interactive app. The apphelps people learn TeReo Māori translations by exploring the objects around them.Jauncey further added: “Creative is a similar language across the world with ideas that are passionate and to that effect your values are just as important as your product.”  He also shared a three-point checklist for brands: “Keep your ad relevant, don’t get complacent and focus on a big idea that will stand out.”

After this engaging session on creativity, next up were Knowledge Seminars presented by Lokmat. First amongst the two sessions was an engaging presentation by Navi Radjou and Jaideep Prabhu, Co-authors of Jugaad Innovation and Frugal Innovation who emphasized on India being a hub for frugal innovation and how 50% of contribution towards global Sustainable Development Goals will be by India. Navi Radjou started the session with highlighting how Jugaad Innovation is important to industries and what differentiates Jugaad marketers is that they are very resilient and inclusive. They shared with the audience campaigns by brands such as Levi’s and Ikea who are looking at circular and shared economies.

Radjou and Prabhu also shared the six principles of frugal innovation: engage and iterate; flex your assets; create sustainable solutions; shape customer behaviour; co-create value with prosumers; and make innovative friends.

To win a world championship once is no mean feat, but to win it six times is seldom heard of. A testament to resilience, humility and empowerment six times World Amateur Boxing Champion Mary Kom was the next speaker of the Knowledge Seminar. In conversation with sports journalist Boria Majumdar, Mary Komopened up about her early life and her induction into boxing, the societal outlook towards women’s boxing, infrastructural challenges that she faced, etc. However, she spoke about how she kept at it without losing focus. Speaking of resilience and perseverance, Mary said: “Being a girl, it’s very difficult as women’s boxing is not introduced nationally as a sport. As a child I used to get inspired by action movies of Jackie Chan and Akshay Kumar and always believed that if men can then why can’t women?” Encouraging future boxers, Mary said: “A lot change has come in the boxing facilities since I started, and we have a lot more infrastructure today. But we are missing a champion. We need more athletes to take up boxing seriously.”

While every story Mary shared was inspirational, the highlight of her session was when she took up the mic and sang ‘What’s going on’, a surprise to the audience who cheered her beautiful rendition of the popular song.

A day that begins with such great stories of creativity, innovation and empowerment can only get better from here on.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/dabang.jpg?itok=aW_jbCER
JK Super Cement announces association with Dabang Delhi as Team Title sponsor in Pro Kabaddi League 2019

MUMBAI: JK Super Cement, India’s premier grey cement brand today announced its association with Dabang Delhi as the team title sponsor for the Pro Kabaddi League 2019. Under this partnership, the team players will endorse the brand and sport the JK Super Cement brand logo on their jerseys in all...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/kirti_0.jpg?itok=uhaHo-Gp
Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors

MUMBAI: Magicbricks, India’s No.1 property site, today announced that it has signed up Bollywood actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two popular actors will feature in various Magicbricks' campaigns in the future. At a time when the brand is delivering strong...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/supr.jpg?itok=AxdzO2Bu
Flying Machine launches F-Lite collection in collaboration with BBoying champ Arif Chaudhary

MUMBAI: Tonic Worldwide, an independent digital agency, has launched a campaign to introduce F-Lite, the latest collection from the popular denim wear brand Flying Machine, in collaboration with the reigning Indian BBoying champ, Arif Chaudhary.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/ipsos.jpg?itok=wM4WhmgU
Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI

MUMBAI: Consumer Confidence of Indians has dropped by 3.1 percentage points in August 2019, according to the latest India Primary Consumer Sentiment Index (PCSI),as measured by Thomson Reuters in partnership with Ipsos. This downward slide in PCSI has been continuous since May 2019, barring a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/center.jpg?itok=_jo0eELY
Perfetti Van Melle India expands Center fresh brand portfolio with launch of Center fresh 3 Layer Gum

MUMBAI: In 2019, Center fresh - the iconic chewing gum brand from Perfetti Van Melle, celebrates its 25th anniversary in India. And in this milestone year, the brand has launched a new innovative product - Center fresh 3 Layer gum.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/lodestar.jpg?itok=U-Ebt1dc
From menstrual hygiene to career counselling; Lodestar UM concludes another satisfying chapter of Impact Day

MUMBAI: Giving back to the society is an integral part of Lodestar UM. So every year the agency shuts its offices on a work day and every employee engage in philanthropic work across Mumbai, Delhi and Bengaluru. This year from educating destitute women on menstrual hygiene to helping children in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/plol.jpg?itok=RILM8z_1
La Pegasus Polo renews partnership with the Campeonato Argentino Abierto de Polo

MUMBAI: Sanjay Jindal founded and Mumbai based La Pegasus Polo, one of India’s upcoming premier Polo establishments, today announced the renewal of its partnership with the Campeonato Argentino Abierto de Polo (Argentine Open Polo Championships 2019), and widely considered the world’s greatest Polo...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/oziva.jpg?itok=rOX8FbFA
OZiva, India's first clean-label active nutrition brand launches a #MyPCOSStory Campaign

MUMBAI: OZiva, India’s first clean-label active nutrition brand developing natural, plant-based nutritional products, recently announced the launch of its #MYPCOSStory campaign. The campaign will be on during the entire month of September, which is also the PCOS awareness month. It is aimed at...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/ayushmaan.jpg?itok=T3PsjYGJ
Ayushmann Khurrana and Radhika Apte join Daniel Wellington's global campaign #DWMoments

MUMBAI: Daniel Wellington, the globally renowned watch and accessories brand, known for its detail-oriented and sleek design, recently launched a new brand campaign called #DWMoments. The Moments campaign is based on in-depth interviews with influential people from across the globe, letting them...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories