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Ariel’s #ShareTheLoad campaign focuses on women’s sleep deprivation issues due to household work

MUMBAI: While most ads propagated the notion that women bear all the brunt of housework, Ariel India was the first to break that stereotype a few years ago. The successful #ShareTheLoad campaign revolved around the unequal division of domestic chores, urging men to take up more responsibility....

MAM Marketing MAM
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Suraja Kishore is new BBDO India CEO

BBDO has appointed former EVP and general manager of McCann Mumbai national and planning head at Truth Central, Suraja Kishore, as its new CEO, effective 21 May 2019. The CEO position at the agency was vacant post Ajai Jhala’s exit last year.

MAM Media and Advertising People
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Creativity, Innovation and Empowerment set the tune for Day 3 at Goafest 2019

The third day of Goafest 2019 opened with high-power sessions that focused on three tenets of the advertising and marketing industry - creativity, innovation and empowerment.

MAM Media and Advertising AD Agencies
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Ariel's #ShareTheLoad campaign turning purpose into desirability and sales

Brands today aren’t just selling products, but are providing unique experiences that merge with their identity and consumers’ lives. Technically called purpose-driven marketing, the campaigns tend to touch the right chords.

MAM Marketing MAM
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BBDO India elevates Hemant Shringy to CCO

BBDO India has promoted Hemant Shringy to the chief creative officer of its Mumbai office. Prior to the promotion, he was executive creative director. Shringy will report to BBDO India chairman and chief creative officer Josy Paul.

MAM Media and Advertising People

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